Iconsiam, a mixed-use development area on the banks of the Chao Phraya River in Bangkok, launched their first ad titled “The Confluence” – a one-minute film that “celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess.”
The gorgeously filmed spot – which was released last month – is the result of a collaboration between director Mike Warr and BBDO Bangkok.
The concept, said BBDO Creative Chairman Suthisak Sucharittanonta, was to use water as a symbolic narrator of the film.
“Water is the source of life and was the perfect element for us to use to help symbolize the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity,” said Sucharittanonta. “Water also perfectly matches with The ICONSIAM’s location, which is set alongside the iconic Chao Phraya river,” he added.
The costume design seen in the ad was done by famed Thai designer Prapakas Angsusing.
The making of video is a good watch itself, showing all that went into putting the campaign film together.
CEO of Siam Piwat group & Director of ICONSIAM Chadatip Chutrakul
Executive Adviser Dolchai Boonyaratavej
Senior Vice President, Siam Piwat group Mayuree Chaipromprasith
Deputy Managing Director Supremo co.,LTD Siriphen Intuputi
Head of Marketing Communication Division, ICONSIAM Sirana Hemachayati
Senior Marketing Communication Officer, ICONSIAM Worrapat Chaturongkul
Creative Chairman Suthisak Sucharittanonta
Chief Executive Officer Somkiat Larptanunchaiwong
Managing Director Thipayachand Hasdin
Chief Creative Officer Anuwat Nitipanont
Creative Director Kusuma Ruchakityanon
Senior Art Director Pattanapond Ketrathon
Art Director Prellpan Phunman
Copywriter Greepol Boonsrangsom
Head of Planning Prasit Kunanuphanchai
Account Planner Maipimol Suepayak
Business Director Tuangyos Charoensiri
Group Account Director Jutatat Pattanodom
Account Director Wachinan Kitithaweekiate
Producer Yada Buachan
THE FILM FACTORY
Director Mr. Michael Anthony Warr
DOP Mr.Chankit Chamnivikaipong
Executive producer Mr.Rewat Vorarat
Asst.Director Ms.Pattra Kanjanamek
Stylist Mr.Prapakas Angsusingha
Producer Ms.Phuangphaka Rutimanon
Asst.Producer Ms.Araya Suvetwattanakul
Art director Mr. Udom Sritalee
Casting Mr. Pype Manoharn
Lighting You want Light