So White it Vanishes – Print Campaign via BETC/Havas in Brazil

Vanish has launched a print campaign in Brazi via BETC dubbed “So White it Vanishes”  pitching the brand’s proposition that they’re the go-to product for removing stains from white clothes.

“We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background,” BETC said in a statement.

“The chosen characters were a doctor, a chef, and a karate athlete.”

Time to paint the home and office a stark white and blend in.


Advertising Agency: BETC/ Havas, São Paulo, Brazil
CCO: Ehr Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Laura Azevedo
Creative Director: Alexandre Kazuo
Creative Director: Lucas Ribeiro
Art Director: Lígia Fava
Copywriter: Maria Fiuza
Photographer: Alexandre Genga
Photographer Producer: Guilherme Young
Head of Production: Anna Luisa Ferraz
Producer: Andrea Carmassi

Bobby McGill
Bobby McGill
Bobby is the founder and publisher of Branding in Asia.

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So White it Vanishes – Print Campaign via BETC/Havas in Brazil

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