Singapore Airlines has launched its new campaign, ‘Making Every Journey Personal’ created by TBWA\Singapore. The campaign is meant to convey “the sense of an immersive personal journey that many customers experience when traveling with Singapore Airlines.”
The brand film shows the Singapore Girl engaging with customers in their imaginative worlds, before revealing they are actually on board a flight.
“We wanted to demonstrate how the airline creates experiences that are designed entirely around the customer,” said Gary Steele, Executive Creative Director at TBWA\Singapore. “The kind of experiences that allow you to feel like you’re in your own world, even 30,000 feet in the air and many thousands of miles from home.”
The new film will be aired on TV and digital channels worldwide, while also screening in selected movie theatres.
“Singapore Airlines has long been synonymous with warm, intuitive and attentive service, complementing the most advanced in-flight products. In an era when travel often feels impersonal, we felt it timely to remind how Singapore Airlines, the world’s most awarded airline, makes every moment personal through attention to detail, unparalleled levels of comfort and privacy and, especially, the human touch,” said Campbell Wilson, Senior Vice President Sales and Marketing, Singapore Airlines.