Rock Kwanlada Stars in ‘Hair Talk’ Campaign Addressing Transgender Issues in Thailand

Like thousands of girls in Thailand and across the world, Rock Kwanlada was born in a man’s body. A new campaign from Sunsilk created by J. Walter Thompson takes the creative angle of telling her life story from the point of view of her hair – with every inch of centimeter being an important milestone on her journey to womanhood.

The film was starred and inspired by the true story of 20-year-old Rock Kwanlada, first runner-up Miss Tiffany Universe 2017. It went viral on social media and sparked a nationwide conversation around gender and stereotypes in Thailand.