As part of an ongoing series highlighting young talent in the industry, Branding in Asia presents “One Under 30: Young Creative Spotlight”, a feature focusing on up-and-coming individuals in the ad world.
Next up is Danielle (Wei Yue) Tong, Digital Art Director at Grey Singapore.
Last year Danielle was part of a duo from Grey that won the digital category in the Cannes Young Lions competition for the #TakeAwayHunger campaign that raised awareness about food insecurity and wastage in Singapore.
Name: Danielle (Wei Yue) Tong
Agency: Grey Singapore
Position: Digital Art Director
Current Location: Singapore
Education: Nanyang Technological University, School of Art, Design and Media, Bachelor of Fine Arts (Major in Visual Communication), 2013
How did you get your first break in the industry?
I chanced upon a job opening at a local agency, The Idea Laboratory, and went for it. That got me my first full-time job as a Junior Art Director, working mostly on local brands. Through my daily responsibilities there, I have grown to love the charm of being in the creative industry.
What is your personal mantra?
“Pleasure in the job puts perfection in the work”– Aristotle.
Being an intrinsically motivated individual, my manifesto is to welcome each project with pleasure and regard each challenge as a learning step to progress. I believe that by tying in passion with aspirations & expertise, each work speaks for itself and is more than just a piece of work.
From what person, place, or thing have you drawn your greatest creative inspiration?
Traveling is how I get my dose of creative inspiration. Where I take a break and disconnect myself from all the stress and worries and I leave that all behind. I basically just focus on new experiences in different settings.
What do you love about the job?
I love that I am in an industry that has the power to change people’s mindset and behavior. That it can help make the world a better place to be in. Especially in the case of the NGO campaigns where we can create awareness about endangered animals, and more.
What about your job are you not so crazy about?
The long hours.
What is some work you’ve done that you’re most proud of?
My biggest glory would be the work I submitted for the Singapore Young Lions Competition 2018. It was awarded winner for the digital category and got me the dream pass to visit the Cannes Lions Festival of Creativity last year.
#TakeAwayHunger emerged winner amongst record-breaking 65 entries at the Mediacorp Young Lions Competition 2018 Digital…
If you had to choose another career what would it be?
I would become a tour guide. I love to travel and would get the chance to mingle with people of different cultural background and nationalities.
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