Ogilvy has appointed Joschka Wolf as Customer Experience (CX) Creative Director in Singapore. The newly-created position tasks Wolf with leading the creative direction for the agency’s Digital Transformation capability.
“Creativity today is leaps and bounds beyond the traditional creative department of years past, said Chris Riley, Group Chairman, Ogilvy Singapore. “Today our vision of creativity is diversified and includes specialists in all forms – be it social, customer experience or technology to name a few. So it was only a matter of time before we appointed a dedicated lead creative for our CX team which has seen rapidly rising demand for their expertise and very healthy growth in recent years.”
Prior to his recent move to Singapore, Wolf spent seven years at Ogilvy in Frankfurt, Germany, where he led teams designing responsive interfaces for platforms and web applications.
“I am thrilled to be in a new market with Ogilvy at a time of great transformation for our brand and industry,” said Wolf. I love to experiment with the latest in technology, emotionalize data, and always aiming towards creating relevant, delightful and outstanding products, to make customer journeys remarkable, to make brands matter.”
Wolf’s portfolio includes re-defining the banking experience for ING’s re-launch that reached nine million people and serving as the UI/UX lead for NESCAFÉ Dolce Gusto’s global CRM program.