Recently, Branding in Asia caught up with Ogilvy Pakistan Account Director, Haniya Hasan and Creative Director Ali Askari to talk about the agency’s work with Bonanza Satrangi in a campaign film starring Mawra Hocane.
“Our strategy was, let’s see feminity as a strength rather than a weakness,” said Askari. “Because obviously, we wanted to give it some cultural context. In our society, women face a lot of roadblocks in their lives.”
Watch our video interview for more insights.
And here is the campaign spot created by the Ogilvy team in Pakistan.