Battling Gender Bias: Ogilvy Pakistan on their Work with Bonanza Satrangi

Recently, Branding in Asia caught up with Ogilvy Pakistan Account Director, Haniya Hasan and Creative Director Ali Askari to talk about the agency’s work with Bonanza Satrangi in a campaign film starring Mawra Hocane.

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“Our strategy was, let’s see feminity as a strength rather than a weakness,” said Askari. “Because obviously, we wanted to give it some cultural context. In our society, women face a lot of roadblocks in their lives.”

Watch our video interview for more insights.

And here is the campaign spot created by the Ogilvy team in Pakistan.