Lollipop, a Switzerland chain of candy stores, has launched a print campaign promoting how their tasty products are “Too sweet to share.”
To illustrate this, Serviceplan created a print campaign featuring “sweet” things, namely animals that resemble Lollipop’s range of chewable gelatine sweets, many of which are named after and resemble real animals like bears, turtles, rabbits, dolphins, and frogs.
No animals were harmed in the making of these adverts, said Lollipop.
Advertising Agency: Serviceplan Suisse AG, Zurich, Switzerland
Creative Director: Michael Kathe, Nicolas Vontobel
Art Director: Hanning Beland
Copywriter: Jehmsei Keo, Diana Wick
Illustrator: Garrigosa Studio, BarcelonaExecutive
Creative Director: Raul Serrat