Apple’s ‘Inside Joke’ Laughs it Up On the Issue of Privacy

In a new ad pitching privacy on the iPhone, Apple has created a subtle yet effective one-minute spot that puts the viewer literally face-to-face with the pitch.

The ad shows a woman laughing while receiving messages on her iPhone. Aside from a brief pause where she seems disturbed, she laughs it up the entire spot – though we never know exactly what it is she is viewing

The camera eventually pans back revealing that she is in a salon with the tagline reading: “iMessage encrypts your conversations. Because not everyone needs to be in on the joke.”

The Staff
The Staff
Gettin' it done.

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