Mona Lisa Abandons the Louvre for a Festive Romp in the Real World

With more than 20,000 daily visitors, Leonardo da Vinci’s Mona Lisa is the most visited painting in the world. That’s a lot of pressure on the lovely lady so who can blame her for wanting to step out for a taste of the real world.

In a new global brand campaign for Perrier, created with Rosapark agency, and directed by Manu Cossu, she does just that.

Credits

Advertiser: Perrier
Advertiser team: Henrik Gotterbarm, Sophie Dubois, Thomas Ludsteck, Philippe Gallard, Marion Taisne, Émilie Grandin, Paul Cordina, Océane Mellano

- Advertisement -  

Agency: Rosapark
Agency Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
Copywriters: Julien Moulin, Pierre-Antoine Dupin
Art Directors: Antoine Blondet, Frederic Leclerc, Sophian Bouadjera
General manager and Head of strategy: Sacha Lacroix
Group account Director: Virginie Matias
Account manager: Charlotte Permasse
Development team: Laurène Chabrol, Victor Faubert
Strategic planner: Alexandre Ribichesu
Head of Digital: Jeanne Neuschwander
Agency Producer: Thomas Laurent
Art buyer: Louise Bertin
Print Production: Justine Dudognon, Delphine Cotellon
Public Relations: Mélanie Colléou

Production consulting: Precious
Charlotte Delord, Géraldine Lamamy

Production: Iconoclast
Director: Manu Cossu
Producer: Jean Duhamel
Line Producer: Annabel Rosier
First Assistant Director: Frederic Monnet
DOP: Mathias Boucard
Set designer: Arno Roth
Stylist: Laura Tunon Mendez
Executive Producer: Nick Page

Post-Production: Machine Molle
Post-producer: Cyril Bordesoulle, Marine Ligouzat
Editor: Nicolas Larouquère & Philippe Roch
Grading: Mathieu Caplanne

Sound Production: Schmooze
Sound Producer: Matthieu Sibony, Grégoire Galian
Sound Engineer: Sylvain Rety
Music Introduction: Sanjiv Sen

Connor Stephen
Connor Stephen
Connor is a contributor based in San Jose, California

Get Branding in Asia in your Inbox

We don't share your info. We only share ours.

The Latest

Cheil Hong Kong and Beijing, TBWA India win Cannes Health & Wellness Bronze Lions

The Grand Prix was awarded to McCann, Tel Aviv for Ikea’s ‘ThisAbles’, in a campaign that saw the furniture retailer create add-ons for existing products to make them more accessible for people with disabilities.

TBWA Hakuhodo Wins Gold and Silver Lions for Design; Innocean Korea Wins Silver Lion

Google Creative Lab, New York, won the Grand Prix for Google’s ‘Creatability’, which explores how creative tools – drawing, music, and more – can be made more accessible using web and AI technology.

McCann Health Shanghai Wins Pharma Lion Grand Prix and Gold Lion for ‘Breath of Life’

McCann Health Shanghai was also named Cannes Lions Healthcare Agency of the Year while Cannes Lions Healthcare Network of the Year went to McCann Health.

Wunderman Thompson Bangkok Wins Gold and Cheil Hong Kong Wins Silver Outdoor Lions

Wunderman Thompson Bangkok had been awarded one Silver and on Bronze in the Outdoor Lions category for “Narcos: The Censor’s Cut” for Netflix, while Cheil Worldwide Hong Kong brings home a Bronze Lion for their Chupa Chups poster campaign “Homework, Music, Tidy-up”.

Cannes Lions Announces First Round of Lion Winners

The winners of the Health Track, which celebrates creativity in branded communications with the unique power to truly change lives, were revealed alongside categories from the Communication Track

Q&A: Antti Toivonen – ‘Our Current Competition is the Old Agency Land’

We can liken this model to how Airbnb has opened up possibilities beyond hotel accommodation. Everyone uses freelancers, but we proudly bring them to the frontline instead of having them in simply as a buffer to put down fires. So ours is a model that’s fairly different from traditional.

Q&A: Influencer Expert Maddie Raedts – Brands Need to ‘Let Go of Creative Control’

IMA's MaddieRaedts shares her insights on influencer marketing, including brand expectations versus the reality of best practices when finding and then working with the right influencers.

Creative Work

Cricket World Cup Campaign Anthem by MTV Beats Looks to Connect Music and Sport

The anthem was composed by Alan and Kevin while the lyrics by Anthony Rohit Manjrekar are sung by rising singer Shan-Hisar, (Prashant Khairwal).

Apple Releases Series of Colorful Ads Celebrating Thailand’s ‘Colors of the Day’

In a series of 15-second ads released last week, Apple pays homage to the Thai tradition with seven highly colorful spots created by TBWA Media Arts Lab featuring stills and video shot on the iPhone XS.

Suzuki Ad in Pakistan Uses the Kindness of Children to Spread an Important Message

Synite Digital Pakistan creates a touching spot for Suzuki in Pakistan using the inherent kindness of children to spread the message of being understanding.

Men in Black International Launches ‘India’s Most Secret Recruitment Drive’ Campaign

Sony Pictures India has partnered with Dentsu Webchutney to create what it calls "the world’s most secretive application portal on the Internet, accessible by all but only found by a few" as part of a campaign promoting "Men In Black: International."