Czech automobile manufacturer SKODA and its agency Rosapark have launched a new campaign featuring a new accessory in their cars – a dog seat belt
Why, you might ask? Well, according to the one-minute spot, an un-seatbelted dog can become a one-ton projectile in an accident at only 50km/h. They also say that 98% of dog owners just let their pets remain untethered in the car.
“This communication demonstrates, once again, ŠKODA’s dynamism and its ability to surprise, not to go where you’d expect,” said Sacha Lacroix, managing director of Rosapark. “A DNA that can be found both in its new models and in its innovations.”
‘Doug the Dog’ launches online March 13th along with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.
BRAND MANAGER: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau
COPYWRITER: Naïm Souilem
ART DIRECTOR: Alexandre Delvert, Robin Lassalle
TV PRODUCER: Thomas Laurent
ACCOUNT MANAGEMENT: Charlotte Permasse
CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
SOCIAL MEDIA MANAGER: Thomas Vincenti
DIRECTOR OF STRATEGIC PLANNING: Sacha Lacroix
PRINT PRODUCTION: Justine Dudognon
STRATEGIC PLANNER: Alexandre Ribichesu
MANAGING DIRECTOR: Sacha Lacroix
PR: Mélanie Colléou