Doug the Dog – A ‘One Ton Projectile’ That Needs to Wear a Seatbelt

Czech automobile manufacturer SKODA and its agency Rosapark have launched a new campaign featuring a new accessory in their cars – a dog seat belt

Why, you might ask? Well, according to the one-minute spot, an un-seatbelted dog can become a one-ton projectile in an accident at only 50km/h. They also say that 98% of dog owners just let their pets remain untethered in the car.

“This communication demonstrates, once again, ŠKODA’s dynamism and its ability to surprise, not to go where you’d expect,” said Sacha Lacroix, managing director of Rosapark. “A DNA that can be found both in its new models and in its innovations.”

‘Doug the Dog’ launches online March 13th along with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.

Credits

CLIENT

ŠKODA FRANCE

BRAND MANAGER: Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau

CREATIVE AGENCY

ROSAPARK

COPYWRITER: Naïm Souilem

ART DIRECTOR: Alexandre Delvert, Robin Lassalle

TV PRODUCER: Thomas Laurent

ACCOUNT MANAGEMENT: Charlotte Permasse

CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

SOCIAL MEDIA MANAGER: Thomas Vincenti

DIRECTOR OF STRATEGIC PLANNING: Sacha Lacroix

PRINT PRODUCTION: Justine Dudognon

STRATEGIC PLANNER: Alexandre Ribichesu

MANAGING DIRECTOR: Sacha Lacroix

PR: Mélanie Colléou

The Staff
The Staff
Gettin' it done.

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