Ishtehari’s Umair Kazi Shares Insights on Fanta and Oye Hoye Co-Brand Influencer Campaign


Seeking an edge in the battle between cola giants in the Pakistan market, Coca-Cola recently turned to creative agency Ishtehari to create a unique campaign that would resonate with consumers by way of attracting influential artists to use Fanta and popular snack brand, Oye Hoye, in their art work on social media.

Branding in Asia recently spoke with Ishtehari co-founder, Umair Kazi for his insights on the co-branding campaign and how they sought to create an ad campaign that doesn’t look like an ad campaign.


If you’re looking for more campaign insights, Ishetari also put together a video case study. You can check that out here.

Below are just some of the influencer generated artworks that emerged from the campaign. You can see more floating around social media with the hashtag, #FantaToMyOyeHoye.

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