Getting the right domain name for your brand is crucial. While a URL is not the only thing to define your business, it certainly makes it easier for the people you want to find you to actually find you.
Many of the increasing number of companies who get that ‘Sorry, that domain is already taken’ search result, have no problem shelling out the asking price to secure their exclusive spot on the web. Some more (much much more) than others.
The UK’s Nimbus Hosting has compiled a list of the most expensive URLs of all time from a study of 500 domains. Here are the top 5, ranked in order of price.
1. LasVegas.com ($90,000,000)
Las Vegas.com was the world’s most expensive domain sale at $90 million, sold in 2005. When you search for “Las Vegas”, this is the number one result. The website is fully functional, offering accommodation, tours, and bookings in the world’s biggest gambling destination.
2. CarInsurance.com ($49,700,000)
For $49,700,000 – QuinStreet, one of the largest internet marketing services companies, saw the value in this domain name for generating customer interest. The site was sold without any content – the money was for the name alone.
3. Insurance.com ($35,600,000)
Insurance.com was also purchased by QuinStreet for the same reasons as CarInsurance.com. They also have Insure.com – the 8th most expensive purchase.
4. VacationRentals.com ($35,000,000)
VacationRentals.com was bought for $35,000,000 in a borderline spiteful business move, to prevent Expedia from buying it first.
5. PrivateJet.com ($30,180,000)
PrivateJet.com cost Nations Luxury Transportation, LLC $30,180,000. They then announced their plans to deliver the most efficient private jet booking platform.
What industry pays most?
It’s not just a price difference across companies – different industries showed varying of interest in getting their domains just right.
These industries have the highest spends on their branding:
1. Travel – at $199,960,431, travel is far and away the biggest investor when it comes to domain names.
2. Insurance – in no small part thanks to the QuinStreet purchases, insurance hits $102,535,000 on the industry domain spend.
3. Finance – coming in just behind insurance at $102,241,075.00, finance covers everything from the blogging site Bankaholic to “IRS.com”.
Although .com domains rule the list of domains with exorbitant prices, when businesses want to target their customers in specific national markets it can make sense to swap pricey .com for other TLD, such as .de, .fr or .co.uk. These can however also come with a hefty price tag. Check out the
Here are the most costly domain names in other countries:
Here is an infographic put together by Nimbus Hosting offering more insight, with details on the industry, the buyers, and the number of backlinks.