In a new campaign for Weis, inspired by stories and videos of farmers dancing along to the radio while they work, Clemenger has created of film of, yes, farmings dancing in orchards.
Well, actually, we wish they put more dancing farmers, but when you, like us, long to see footage of fruit farmers getting footloose you take what you can get.
Dubbed ‘Hello Sunshine’, this marks the first campaign from Weis since it was bought by Unilever last year. The products have remained made locally Toowoomba, using real fruit and dairy.
“Farmers can really dance like no one’s watching because no one is,” said Cristian Staal, creative director at Clemenger Brisbane. “Except a few cows maybe.”
Weis: Caitlin Filmer, Jana Karatasas, Paul Connell, Paul Newton
Creative Agency: Clemenger Brisbane
Media Agency: PHD Worldwide, Sydney
Director: Jonas McQuiggin, Two Little Indians
Post Production: Cutting Edge