Our entire customer journey – from discovery to research to the point of purchase – has moved online and become intuitive and social.
A lot has changed this quarter in the world of social media but here are four that we think deserve attention as we venture off into 2017 and what social strategies are to come this year.
All of your marketing efforts build on your branding. However, attributing where the brand recognition is coming from can often be difficult.
Working off Facebook’s third quarter results, SocialFlow, a social media optimization firm has concluded that each Facebook user is worth approximately $15.25 per year in revenue. It also deduced that each user sees about 10 ads per day.
With the official launch of Facebook Marketplace, users can now list items for sale or search a particular area for items they are looking for.
While ANA recognizes that 'mistakes do happen,' we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.
Social media has become highly visual. Even sites that were originally text-based — such as Twitter — now emphasize visuals heavily.
Facebook has opened its first office in the Philippines. Former Samsung mobile business unit director, Digs Dimagiba, will be in charge of running the new office.
In the Philippines, where the average user spends 3.7 hours a day on social media, Snapchat is fast becoming a favorite.
Instagram marketing might not be as popular in Asia as in the United States, but a few brands have managed use it with great success with clever marketing tactics.