How Vinamilk’s Use of ‘Hero, Hub, Help’ Content Strategy Drives Record Engagement

By prioritizing its video content strategy, Vinamilk became the first CPG brand in Southeast Asia to reach one million subscribers on YouTube.

Vietnam Smartphone Mobiistar Taps Dentsu Impact as Creative Partner

Vietnamese smartphone brand, Mobiistar, which expanded into the Indian market in May of this year, has appointed Dentsu Impact as its creative partner.

Vietnam Footwear Brand Biti’s Launches Campaign Spot by Redder Advertising

Domestic Vietnam footwear brand Biti's has launched a new campaign created the Ho Chi Minh-based Redder agency starring singer Sơn Tùng M-TP that hits viewers with a cacophony of sound and a visual array of cutaway shots.

7-Up Campaign in Vietnam Looks to Make the Drink a Ritual With Seafood

The campaign launched with a series of "quirky un-skippable YouTube bumper ads" that reinforced this message, in comparison to other inseparable pairs of objects.

Interview: Phil Worthington – Managing Director Kantar Millward Brown Vietnam

Originally from the UK, Worthington has worked in Southeast Asia since 2001, first with Nielsen in Vietnam, and then in Bangkok where he did stints with both Nielsen and Kantar Millward Brown. 

Insights on Branding in Vietnam with J. Walter Thompson Vietnam CEO Saby Mishra

Vietnam has very "volatile markets, so you see the companies that are winners today, they took a very long-term view of the market, they invested into this market, they invested into scale, they invested into market share capabilities and today they are the winners."

The Purpose Group Vietnam Launches ‘Children of’ Content Creation Studio

Vietnam-based The Purpose Group has launched "Children of", a studio specializing in the co-creation of content through cooperation with crafters, producers, filmmakers, photographers, production houses, and artists in the art and entertainment industry. 

Sennheiser Appoints Red² Ho Chi Minh City for Social Media and Digital Duties

RED2 Digital has been appointed as Sennheiser's social media partner.

Touching Dove Campaign in Vietnam Brings Mothers and Daughters Together via Mutual Hairstyles

"We wanted to tell an authentic story of real women and about their struggle to be themselves in this day and age. The freedom to choose the type of hair you want is one big part of that emotion."

Omnicom Media Group Vietnam Makes Senior Leadership Changes

Omnicom Media Group made a series of senior leadership appointments across its agencies. 

Vietnamese Hip-hop Given its Due in Chang Beer Campaign

"Performers that aren't hustling our feeds with cheap stunts. But true creatives who have had to fight censorship, stereotypes and cultural biases to stay true to their craft and are now getting the fame that they deserve."

The Purpose Group Appoints Sani Ahmed to Lead Client Services in Vietnam

Sani Ahmed has returned to Vietnam to join The Purpose Group after working several years with WPP, including JWT Pakistan, Ogilvy Pakistan and most recently at Ogilvy Vietnam, and Ogilvy Indonesia.

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