Sunday, March 26, 2017

Standard Chartered Promotes New Credit Card with Pinball Machine

TBWA\Singapore created the 'Unlimited Joy' campaign with a cool little 45-second film for the launch Standard Chartered's new Unlimited Cashback Credit Card.

Bawah Island Taps Dragon Rouge Singapore for Branding and Advertising

Bawah, one of the region's most anticipated new hospitality brands, has been assigned branding and advertising duties to Dragon Rouge Singapore.

Yale-NUS in Singapore Has a Sleek New Kingfisher Mascot Designed by Hakuhodo

The new mascot for Yale-NUS, College, Singapore's first liberal arts college, is the rare blue-eared kingfisher.

J. Walter Thompson Appoints Ida Siow as Head of Planning for Southeast Asia

J. Walter Thompson has appointed Ida Siow in the dual roles of Head of Planning for Southeast Asia, and head of planning for Singapore.

BRCKTS Singapore picks up i.Dental and Jing Hua Xiao Chi Restaurant Accounts

"Jing Hua is a brand unlike other players in Singapore that are providing similar dishes like Xiao Long Bao. There is authenticity in our approach to food and this has been a reason why we remain a favourite for Singaporeans and tourists alike. With BRCKTS, we seek to push the brand ahead in Singapore and beyond," said Ho Soo Kian, COO at Jing Hua Xiao Chi.

IPG Mediabrands Appoints Naomi Michael Head of Marketing & Communications APAC

IPG Mediabrands Singapore has appointed Naomi Michael as Head of Marketing and Communications Asia-Pacific.

Kimchi Fries? McDonald’s Rides the Korean Wave with new Offerings in Singapore

Earlier in March McDonald’s rolled out two Korean-style burgers and an almost inevitable pairing of kimchi and fries. Yes – kimchi and fries.

Puma Covers a Wall with Peel off Coupons at DTL’s Bugis Station in Singapore

Moove Media and Puma lined up a section of a wall in the Bugis MRT station of Downtown Line (DTL) with 2,000 stickers, cleverly placed in such a way that the "Puma" logo is formed.

‘Please watch and buy my girl’ says Mother in Powerful Campaign on Human Trafficking

It's a self-recording of Tan and her daughter that was posted on Facebook. It's titled "Please watch and buy my girl."

SilkAir Appoints Y&R and Burson Marsteller to Creative and PR Duties

Singapore Airlines subsidiary SilkAir has appointed Young & Rubicam as its creative partner while handing PR duties to Burson-Marsteller. The agencies had pitched together as a consortium to win the SilkAir account.


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