Six Lessons on How to Avoid Malaysia’s Tourism Logo Disaster

So in terms of the impact, the logo will have on visitors to Malaysia, it will be negligible. However, it will help shape perceptions of Malaysia as a country and much of the debate across social media was how embarrassing the logo is for Malaysia.

Malaysia Airports Appoints MullenLowe for Creative, Communications and Digital Duties

Malaysia Airports (Niaga) (MAN), has appointed MullenLowe Malaysia for its creative, communications and digital assignments.

Tenaga Nasional CNY Campaign Seeks to Pry People from Their Smartphones

Malaysia's Tenaga Nasional energy giant has launched a Chinese New Year Campaign dubbed "The Coming Together" with a short film that opens with a room fool of family members all glued to their mobile screen.

KFC Launches TV Ads that Trigger Other Ads on Mobile Device Following the Broadcast

Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch.

Nissan Malaysia Launches Chinese New Year Spot Focusing on Family Harmony

Nissan has launched a digital campaign titled “My One Better Than Your One” to celebrate Chinese New Year.

Publicis Appoints BBDO’s Lee Tak Shune as Executive Creative Director in Malaysia

Lee's work has been recognized at leading awards shows that includes Cannes Lions, London International Awards, Spikes Asia, AdFest, the Kancil Awards and the EFFIES Awards.

IPG Mediabrands Partners with IBM to Expand Customer Intelligence Inight

IPG Mediabrands has inked a strategic collaboration between its consulting arm Inventure and IBM to help clients maximize the growing availability of consumer intelligence.

Mudah.my Brings Back Malaysia’s Favorite Plumber in CNY Campaign Spot

We had a lot of success last year, so the team felt excitement rather than pressure. It's hard to come by such chemistry and relationship among the clients.

Initiative & Rapport Develop OOH Campaign for Annual Maybank Golf Tournament

The tourney for players not just from the European Tour and Asian Tour, but to also provide opportunities for qualified ASEAN players to compete in an international event.

AirAsia Wishes a ‘Pawsperous’ Year of the Dog in Campaign Spot for Chinese New Year

AirAsia has launched a new ad campaign to usher in the Year of the Dog, starring 'Ah Boy', the cute  Beagle dog.

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