Sunday, March 26, 2017

IFlix Hires Sean Carey Away from Netflix as it’s New Content Officer

Malaysia's Iflix has appointed Sean Carey as its new chief content officer. Previously Carey was VP of global television at competitor Netflix.

Malaysia Cuts ‘Gay Moment’ in Beauty and the Beast – Says Pre-Teens Cannot See Film

Beauty and the Beast's "gay moment" has been cut by Malaysian authorities, being released with a PG-13 rating for inappropriate subject matter for pre-teens.

Y&R Malaysia Elevates Emir Shafri to Executive Creative Director

Y&R Malaysia has promoted Emir Shafri to Executive Creative Director. He will report to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini, and work alongside the agency's Group Managing Director Lisa Hezila

How Montblanc Malaysia Turned this Unhappy Customer into a Brand Advocate

The next time someone complains about your brand, have a think about the complaint. Look at it from their perspective, not from yours. And think about it from a relational, not transactional perspective.

BBDO Asia Taps Farrah Harith McPherson for GM Role in Malaysia

BBDO Asia has appointed Farrah Harith McPherson as General Manager of BBDO Malaysia, effective 24th February.

ONE Championship Renews Partnership with Tune Talk

Asia's largest sports media property the ONE Championship, has just announced a renewal of its partnership with the Malaysian mobile service provider, Tune Talk. The two have been working together since 2012 in promoting Asian mixed martial arts.

BBDO Malaysia Looks at Father’s Emotional Struggles in Campaign for Guardian Pharmacy

A Chinese New Year campaign created by BBDO Malaysia FOR Guardian Pharmacy features a father who communicates with his daughter through written messages and gives her gifts from at important moments in her life.

Dentsu Launches Digital Marketing Agency Columbus Malaysia

Dentsu Aegis Network Malaysia has launched Columbus Malaysia, a digital marketing agency, "driven by a blend of performance media, optimized online experiences underpinned by data and technology," the company said in a release.

Hill+Knowlton Singapore Extends Michelle Tham’s MD Role to Malaysia

Hill+Knowlton Strategies (H+K) has announced that Michelle Tham will take on a dual Managing Director role, adding Malaysia to her Singapore duties, effective immediately.

Mudah.my and Isobar Ask Malaysians to Let Go of Old Stuff for Chinese New Year

The videos were conceptualized by Isobar Malaysia, which recently won a rebranding campaign pitch to help Mudah.my identify and lock down a brand proposition.

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