BBDO Pakistan Named Runner-Up MENAPak Agency of the Year at 2018 Dubai Lynx

BDO Pakistan has been named runners-up MENAPak Agency of the Year 2018 at Dubai Lynx. The Lahore-based agency picked up a total of 12 trophies - including four Golds, one of which was for Creative Effectiveness.

Universal McCann Pakistan Announces Two Big Wins with Nippon and Hayat

Universal McCann Pakistan has announced two big wins for the agency. One with Turkey-based Hayat that will see Universal McCann tasked with handling both conventional & the digital media.

Starcom Mediavest Pakistan on ‘Touch of Magic’ Campaign for Tang

The highly-effective campaign was awarded Silver by the WARC Media Awards for Effective Use of Partnerships & Sponsorships in 2017. The award recognizes communications planning which has made a positive impact on business results.

Battling Gender Bias: Ogilvy Pakistan on their Work with Bonanza Satrangi

Mawra Hocane stars in ad for Bonanza Satrangi."Our strategy was, let's see feminity as a strength rather than a weakness," said Askari. "Because obviously, we wanted to give it some cultural context. In our society, women face a lot of roadblocks in their lives.

Sardar Mohkim Khan Leaving Creative Chaos to Join Gaditek as Associate VP

Khan joined the IT company in 2011 as an associate consultant, earning six promotions over the course of seven years from sales to upper management.

Interview: Naved Qureshi – General Manager at Ogilvy & Mather Pakistan

Branding in Asia recently had a chance to sit down for a talk with Naved Qureshi, the General Manager of Ogilvy & Mather in Pakistan.

Ishtehari’s Umair Kazi Shares Insights on Fanta and Oye Hoye Co-Brand Influencer Campaign

We recently spoke with Ishtehari co-founder, Umair Kazi for his insights on the campaign and, how they sought to, as Kazi put it, create an ad campaign that doesn't look like an ad campaign.

Raising Awareness of Transgender Hardships in Pakistan

On International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network to bring a crucial issue to the forefront with the launch of a campaign called #ChangeTheClap - to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them.

Zain Suharwardy Resigns as Managing Director at Daraz

Zain Suharwardy has resigned from his position as Managing Director with the e-commerce company Daraz in Pakistan.

Adcom Leo Burnett Appoints Fahad Bombaywala as Creative Director in Pakistan

dcom Leo Burnett has appointed Fahad Bombaywala a Creative Director for Pakistan effective the first of November.

the latest


Get the latest news, creative work,
profiles and insights in your inbox

Thank you for subscribing!