Japan

Japan Looks to Revive its Beer Market in the Face of Demographic Shifts

The Japanese beer market has experienced turbulent times in recent years. According to Mintel estimates, overall per capita consumption has been decreasing due to the...

United Airlines Appoints Dentsu to Global Media Duties in Another Blow to WPP

After announcing winning the Intel account earlier this week, Dentsu continues its role with United Airlines awarding the bulk of its global media assignment to the Japan-based Dentsu following a review that began earlier this year.

Intel Appoints Dentsu as its Global Media Agency of Record

Intel has appointed Dentsu Aegis Network as its global media agency of record following a formal review.

The Captivating Art of Vintage Japanese Steamship Posters

What were likely at the time regarded as a simple advertisements and brochures that simply showed departures and destinations, have today become viewed as stunning works of art.

Audi Japan – a Car Commercial Without a Car, for the Most Part

Audi has launched a car commercial in Japan without the car. Well, for at least the first 20-seconds of the 30-second spot. 

BBDO Japan Appoints Shuhei Isikawa General Manager

BBDO Japan has promoted Shuhei Isikawa to the position of General Manager. This appointment will see him act as support to Chief Executive, Tony Harris, and Managing Director, Hal Ito.

TBWA Hakuhodo Japan Takes Home Grand Clio for AIG’s ‘Pride Jersey’

The campaign film featured the All Blacks and Black Ferns - the world champion men’s and women’s New Zealand national rugby teams - wearing the jerseys while delivering the powerful message that “Diversity Is Strength”.

McCann Worldgroup Japan Appoints Alex Lopez as Chief Creative Officer

McCann Worldgroup Japan has appointed Alex Lopez as Chief Creative Officer. He will report to Charles Cadell, President, and CEO of McCann Worldgroup Japan.

McCann Worldgroup Names Caspar Ouvaroff President of MRM//McCann in Japan

McCann Worldgroup Japan has appointed Caspar Ouvaroff as Representative Director, President of MRM//McCann

R/GA Tokyo Names Yosuke Suzuki Managing Director

Yosuke Suzuki, a founding member of R/GA Tokyo, has been named as the agency's new Managing Director.

Google Opens Cryptocurrency Advertising in Japan to Regulated Exchanges

A new update from Google seeks to start monetizing on cryptocurrency advertising in Japan, placing requirements in place to certify legitimacy.

TBWA Hakuhodo Japan Makes a Pair of Senior Hires

TBWA\Hakuhodo Japan has made a pair of senior hires appointing Makiko Abe as senior director, Human Resource and Ayaho Miki as director, Human Resource and Talent Development. 

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