Sunday, March 26, 2017

AR Experience Released to Promote Power Rangers via Isobar, Roadshow and Airbag

Isobar and Roadshow Films in Australia, has launched #RangerTraining —an augmented reality (AR) activation in anticipation of the new Saban’s Power Rangers film.

Jury Announced for the 38th Annual AWARD Awards

The Australasian Writers and Art Directors Association (AWARD) has announced the full line-up of jurors for the 38th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

‘The Big Deal #EqualLove’ Short Film Goes Viral in Australia

In Australia, where marriage equality is still not legal, a short film focusing on the important message of 'equal love' has gone viral.

72andSunny’s Glenn Cole Appointed Chairman of Judges for AWARD Awards

The Australasian Writers and Art Directors Association (AWARD) has appointed Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, as chairman of judges for the 38th AWARD Award

Facebook Streaming Numbers Drop 94% as Nielsen Recalibrates Australia

Facebook's video streaming stats plummeted by 94% after Nielsen changed the way they are measured in the wake of the misreporting scandal last year.

McCann’s ‘Table to End Hunger’ Goes Global

McCann Sydney has kicked-off its second year of ‘A Table to End Hunger,’ expanding the campaign nationally as well as Singapore and Japan.

Serena Williams Grooving in her Bra for Berlei’s #DoItForYourself Campaign in Australia

Wearing a bra and tights, Serena Williams cuts loose for the latest ad spots for underwear brand Berlei in Australia as part of the #DoItForYourself Campaign.

Indian Jockey Ad Banned for Racist Portrayal of British Colonial Rule

The advertising standards board has ruled that the Australian campaign for betting company Ubet, featuring former Australian Rules player Jonathan Brown, discriminated against Indians for its depiction of 19th Century British colonial rule.

Q&A: Droga5 Chief Creative Officer Ted Royer

We’re proud of being in advertising, but we don’t want to make crap that people avoid. Almost every day a new technology is built to avoid advertising.

Xref Hires Rich Lewis in Account Management

Dentsu Aegis Network's Rich Lewis has joined Xref as its new senior account executive. This marks a milestone move from innovative talent acquisition in to...

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