Campbell Arnott’s has appointed Publicis Groupe as agency partner for the Asia Pacific in Australia, New Zealand, Malaysia and Indonesia – across creative, media planning and buying, digital, public relations and shopper marketing.
This announcement supports Campbell Soup Company’s simultaneous statement which also sees Publicis Groupe appointed as the lead agency network for U.S. retail and Canada – across creative, media planning and buying, digital, technology and consumer promotion business.
“We’re excited to partner with Publicis to help us take the next step toward building APAC’s most innovative and truly integrated agency model,” said David McNeil, vice president of marketing, Campbell Arnott’s APAC. “In today’s fast-paced, highly connected environment, having all our consumer conversations housed under one roof will ensure we receive seamless, integrated solutions that bring valuable, tangible commercial benefits to the organization.
Publicis Groupe was awarded the Campbell Arnott’s APAC business following a local, intensive three-month Request for Proposal process. A parallel pitch process was undertaken in North America. The transition to the new model will begin immediately in all markets.
Says Loris Nold, Publicis CEO of Publicis Groupe APAC: “Publicis is extremely excited to be joining Campbell Arnott’s as their holding agency partner, both here in APAC and in North America. For a long time, we have believed in our model to deliver integrated communications solutions, tailored to individual regions, housed under one roof. The Campbell Arnott’s brands in APAC are powerful, unique brands full of equity and heritage. They have a rich, abundant past and we are thrilled to be a part of their future.”