What is it about Valentine’s day that pushes brands to get a little out there? Now, Burger King Israel has taken things up a notch with their Adult’s Only Valentine’s Day Meal.
Included in the romantic little box which was created by Leo Burnett Israel, are the following according to The King:
- 2 Whoppers
2 packs of french fries
A romantic ADULT TOY inside
“Kids have got their ‘Kid’s Meal.’ But what about grownups? Adults? Shouldn’t they have their own meal too? At least on Valentine’s?” the chain asks.
Our answer? Why only on Valentine’s Day?
Client: Burger King Israel
Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creaive Director: Ami Alush
Copywriter: Oren Ben Naim
Art Director: Meital Miller
Producer: Menny Zarhia
Account Director: Idit Tzukerman
Account manager: Esty Sade
Account Executive: Laura Zimin