BBDO India has appointed Ravi Bhat as Vice President of Planning in Delhi. The position will see lead strategic thinking on brands like Mars, Pedigree, Wrigley’s, SC Johnson, HP Printers and Laptops in addition to new business and projects from other BBDO offices.
Bhat brings over a decade in the business, joining BBDO India via BBDO Lanka and Happy McGarryBowen, Bangalore where he was Director-Planning. Bhat brings with him 10 years of diverse planning experience on both national as well as multinational brands. He is a winner of multiple Effie Golds.
Bhat was part of the leadership team at Happy Creative Services when they shaped the e-commerce revolution in India with Flipkart. He has also been a major contributor to the success of brands such as Ola and Myntra.
“Like many others on the outside, I’ll admit I was a bit skeptical when I first heard of BBDO India’s credo – Acts not Ads,” said Bhat. “But the success that BBDO India has achieved for its brands and clients by adhering to this belief has made me a believer. I’m excited to be back in the BBDO network but more importantly to be a part of this unique blend of creativity and effectiveness, to learn from Josy and team and do my part in creating more great work and more believers.”
“Ravi is not just our head of planning in Delhi he is our chief stimulation officer,” said Josy Paul, Chairman and Chief Creative Officer, BBDO India. “He is a change agent who believes in the power of advertising to transform the fortune of brands while affecting culture and social behaviour. His ability to get to the root of change with rigorous find-outing is what gives his strategies the creative edge. He never settles.”