Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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Interview: Arpan Jain on Creative Campaign Trends in India’s Diverse Market and More

Being committed to inspiring action through behavior and experience-led ideas, we’re constantly trying to move away from the idea of ‘sheep dipping’ people in a brand, and instead, focusing on creating behavioral change.

Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Techno Artist In Tokyo

"Machina" paints a less than flattering portrait of her time in South Korea's KPop industry, saying it made her feel like a "doll" and was "just a business".

Q&A: Malcolm Koh – ‘The Customer Experience Gap is Widening Across APAC’

We already know organizations are constantly trying to catch up with customers’ expectations, but I was most surprised to see just how fast the customer experience gap is widening across APAC.

Apple’s Earth Day Ad – Animals, Megadeth, and Mother, Oh My!

The film starts opens with stunning images of seals, reef fish, owls, and elephants, among others, before settling into a more edgy feel as the music builds with the track "Last Rites" by Megadeth.

One Under 30: Young Creative Spotlight – Darren Chia, Geometry Malaysia

Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a feature focusing on up-and-coming individuals in the ad world. Darren Chia, Geometry Malaysia.

The Latest

Interview: Arpan Jain on Creative Campaign Trends in India’s Diverse Market and More

Being committed to inspiring action through behavior and experience-led ideas, we’re constantly trying to move away from the idea of ‘sheep dipping’ people in a brand, and instead, focusing on creating behavioral change.

Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Techno Artist In Tokyo

"Machina" paints a less than flattering portrait of her time in South Korea's KPop industry, saying it made her feel like a "doll" and was "just a business".

Asia’s Top YouTube Ads for March 2019

In March, viewers across APAC loved watching ads that combined two seemingly unrelated ideas to create a unique story.

BBDO Atlanta Chief Creative Officer Robin Fitzgerald Named Ad Stars Executive Judge

Ad Stars has announced that Robin Fitzgerald, Chief Creative Officer at BBDO Atlanta, is joining Ad Stars 2019 as an Executive Judge.

Cheil Worldwide Appoints Ricardo Catalano as COO in France

The appointment will allow the network to strengthen its data-driven marketing capabilities.

Clio Awards and Budweiser Launch Specialty Competition for Emerging Creatives Aged 21-29

In partnership with Budweiser, Clio is calling for submissions from talent, aged 21-29, that will deliver creative solutions for the surplus electricity produced by Budweiser’s Wind Farm at Thunder Ranch in Billings, Oklahoma.

Using Somalia as an Example MTV Campaign Urges Indian Youth to Vote – Because They Can

In an effort to get out the vote in India for the upcoming general elections, MTV has launched a campaign, urging the youth to Vote. And the reason they give is quite simple: Because they can.

‘The Unusual Network’: Launch of New Content Creation Studio

Drawing from the strength of a global network of artists to create custom made content for brands, ranging from gifs to street art installations, the newly-launched The Unusual Network, "connects artists to brands to create content that has strong social, creative & PR value."

The Gerety Awards Extends Deadline for Entries to May 10.

The Gerety Awards today announces its final deadline extension and that the shortlist will be published on June 15th.

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