Apple, Google, Tesla, and Microsoft sit atop the list of most innovative companies according to The Boston Consulting Group. A newcomer to the Top 5 is Amazon, which moved up four spots this year while Netflix and Facebook made the top 10 for the first time, ascending from the 15 and 19 spots respectively.
On this year’s global group of 50, six are from Asia, while the US dominates again with 34 companies on the list and Europe is home to 10.
This regional mix represents a significant shift toward North American companies, which capture 68% of the top 50, up from 44% in 2013.
Top from Asia
- NTT Docomo
“Given faster-changing markets—and the fact that even in more traditional sectors technology is becoming a key differentiator—a not-invented-here mindset can be fatal,” said BCG partner and report co-author Andrew Taylor.
“Today’s most successful innovators strike a strategic balance between internal and external innovation. They are smart and efficient at scanning for external ideas—and deft at bringing them inside.”
The report also charts where innovations come from.
“Strong innovators take a more analytical approach, with 65% reporting they find new ideas through social network and big data mining (compared with just 14% for weak innovators). Strong innovators are also flexible in how they bring in innovations. For example, 66% say that they find new ideas through external partnerships often or very often versus just 22% for weak innovators.”
According to BCG partner and report co-author Michael Ringel, “We see innovators increasingly embracing advanced analytics to spot key technologies to license and targets for acquisition and partnership—allowing them to shorten development cycles and outrun competitors.”