Apple has dropped a new campaign spot focusing on the importance of privacy. The one-minute spot spins through examples of people’s desire for privacy – from the bathroom to the bedroom to the boardroom to a treehouse – before closing with the tagline “If privacy matters in your life, it should matter to the phone your life is on.”
A subtle dig at Facebook and Google over privacy issues? No doubt.
The timing also suggest that Apple is seeking to address its own problems with privacy – namely the huge FaceTime bug that would allow anyone to listen in on calls made through Apple’s platform.
The problem has been patched, but still, for Apple, which in all fairness has earned a fair share of credibility amongst brands preaching privacy, it’s good to remind people anyway.
The ad closes with a link directed to the special page Apple created to show how iPhone protects user privacy. Check out the spot:
The ad is a follow up to its pitch for the importance of privacy back at the most recent CES where it ran huge billboards heralding that “What happens on your iPhone, stays on your iPhone.”
Apple never shows up at CES, so I can’t say I saw this coming. pic.twitter.com/8jjiBSEu7z
— Chris Velazco (@chrisvelazco) January 4, 2019