With over a million downloads on Android, TPL Maps is the only source of competition for Google Maps in Pakistan. Last month the company closed a deal with HERE Technologies, a leader in mapping and navigation, that has successfully monetized its service using advertising data science, fleet management, and urban movement.
The partnership represents an entry point into Pakistan for HERE Technologies, offering it a go to market channel for its automotive and enterprise customer segments. Starting off as a location tracking product to track vehicles from a private security standpoint, the use cases evolved into both life and automotive insurance, and now TPL Maps is its own company, with Adnan Shahid, former CCO of PTCL, as its CEO.
“Our services are available in the auto sector of Pakistani manufactured cars where a vast number of people use our maps in their cars as well as on their smartphones,” said Shahid, adding that, similar to the fleet utilization service of HERE Technologies, logistics, and food delivery companies in Pakistan use TPL Maps to serve their customers better.
I am confident that we will be tough competitors to Google in mapping and navigation.
Shahid believes that the collaboration will help accelerate undisputed leadership for TPL Maps across the navigation market, adding that it could unlock the tech potential of Pakistan. “All international partnership and collaborations add to our portfolio and help us build and grow both locally and internationally,” said Shahid.
Speaking to Branding In Asia at the 021Disrupt conference, Shahid shared that TPL Maps launched a developer program, introducing APIs for developers and startups in Pakistan to build products and services on top of, including use cases in location-based marketing.
“Every marketer wants to have the location and context added to making the advertising more relevant,” said Shahid. “Our location-based platform caters to every niche industry segment from ride sharing, food delivery, FMCG, banking etc.”
Shahid says that TPL Maps has a larger dataset than Google Maps due to a team of ground surveyors ensuring accuracy of data in building an accurate digital map.
“We offer ‘on-demand’ maps to customers who have specific mapping requirements and are introducing Urdu and Chinese maps soon,” said Shahid. “I am confident that we will be tough competitors to Google in mapping and navigation.”