AdAsia Holdings Announces Launch of In-feed Native Ads

Ad Tech firm AdAsia Holdings, has launched in-feed native ad formats for both desktop and mobile devices the company announced today. The offering will allow publishers and media owners to customize the styling of their in-feed native ad units, including the addition of images and logos, for greater blending into their online properties.

Available through the AdAsia Ad Network, these native content ad units are added to AdAsia’s growing native advertising offerings including out-stream video and Parallax.

Marketers can also track these efforts alongside display and video advertising, and social media marketing activities through a single, transparent reporting dashboard, available through the AdAsia Digital Platform.

“We are working with our publishers in the AdAsia Ad Network to roll-out our native ad formats across all our markets. Native advertising coupled with the ability to purchase programmatically creates a more relevant and less disruptive advertising experience for users,” said Otohiko Kozutsumi, COO and co-founder of AdAsia Holdings.

“We are looking to raise not only the standard of marketing but also the standard of online properties where the ads are shown. That is why we’ve moved into emerging markets like Phnom Penh and Hanoi, enabling them from an early stage,” said Kosuke Sogo, CEO and co-founder of AdAsia Holdings.

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