Interview: Arpan Jain on Creative Campaign Trends in India’s Diverse Market and More

Being committed to inspiring action through behavior and experience-led ideas, we’re constantly trying to move away from the idea of ‘sheep dipping’ people in a brand, and instead, focusing on creating behavioral change.

Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Techno Artist In Tokyo

"Machina" paints a less than flattering portrait of her time in South Korea's KPop industry, saying it made her feel like a "doll" and was "just a business".

The Mobius Awards Adds Cannabis Advertising to their Competition

“The newest and yet oldest products in the world are cannabis and hemp. While they have been around forever, their acceptance in the broader marketplace now grows at a runaway pace.”

The Latest

Interview: Arpan Jain on Creative Campaign Trends in India’s Diverse Market and More

Being committed to inspiring action through behavior and experience-led ideas, we’re constantly trying to move away from the idea of ‘sheep dipping’ people in a brand, and instead, focusing on creating behavioral change.

Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Techno Artist In Tokyo

"Machina" paints a less than flattering portrait of her time in South Korea's KPop industry, saying it made her feel like a "doll" and was "just a business".

Asia’s Top YouTube Ads for March 2019

In March, viewers across APAC loved watching ads that combined two seemingly unrelated ideas to create a unique story.

BBDO Atlanta Chief Creative Officer Robin Fitzgerald Named Ad Stars Executive Judge

Ad Stars has announced that Robin Fitzgerald, Chief Creative Officer at BBDO Atlanta, is joining Ad Stars 2019 as an Executive Judge.

Cheil Worldwide Appoints Ricardo Catalano as COO in France

The appointment will allow the network to strengthen its data-driven marketing capabilities.

Clio Awards and Budweiser Launch Specialty Competition for Emerging Creatives Aged 21-29

In partnership with Budweiser, Clio is calling for submissions from talent, aged 21-29, that will deliver creative solutions for the surplus electricity produced by Budweiser’s Wind Farm at Thunder Ranch in Billings, Oklahoma.

Red Bull Documentary Charts the Journey of ‘Machina’ from K-Pop to Techno Artist In Tokyo

"Machina" paints a less than flattering portrait of her time in South Korea's KPop industry, saying it made her feel like a "doll" and was "just a business".

Asia’s Top YouTube Ads for March 2019

In March, viewers across APAC loved watching ads that combined two seemingly unrelated ideas to create a unique story.

Using Somalia as an Example MTV Campaign Urges Indian Youth to Vote – Because They Can

In an effort to get out the vote in India for the upcoming general elections, MTV has launched a campaign, urging the youth to Vote. And the reason they give is quite simple: Because they can.

Reviving the Philippines’ Oldest Known Form of Writing for a Contemporary Font

TBWA\Santiago Mangada Puno Philippines has just completed a typography project for the Cultural Center of the Philippines’ 50th anniversary.

Krispy Kreme Launches a Retro Doughnut Range with a Nostalgic Campaign Created by The Monkeys

To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign that gives millennials a return taste of their childhood.

Altbalaji and Grey India Make Use of Buffering Symbol to Fight Against Breast Cancer

AltBalaji, India’s leading Video-On-Demand platform, has launched a campaign to highlight the sharp rise of breast cancer over the last decade, especially among women under the age of 50, with the idea of preventive self-care.

‘Hate Liking’ People’s Travel Photos – Funny New Hotels.com Travel Envy Campaign

Rapper Lil Jon makes an appearance in the new Hotels.com campaign starring Captain Obvious.

Bumble and BBDO India #MakeTheFirstMove

BBDO launched Bumble’s first campaign in India, with the hashtag #EqualNotLoose, aiming to fight gender stereotypes that keep women in the region from pursuing their professional and relationship goals.

Interviews

Interview: Arpan Jain on Creative Campaign Trends in India’s Diverse Market and More

Being committed to inspiring action through behavior and experience-led ideas, we’re constantly trying to move away from the idea of ‘sheep dipping’ people in a brand, and instead, focusing on creating behavioral change.

Agency Haps

BBDO Atlanta Chief Creative Officer Robin Fitzgerald Named Ad Stars Executive Judge

Ad Stars has announced that Robin Fitzgerald, Chief Creative Officer at BBDO Atlanta, is joining Ad Stars 2019 as an Executive Judge.

Cheil Worldwide Appoints Ricardo Catalano as COO in France

The appointment will allow the network to strengthen its data-driven marketing capabilities.

‘The Unusual Network’: Launch of New Content Creation Studio

Drawing from the strength of a global network of artists to create custom made content for brands, ranging from gifs to street art installations, the newly-launched The Unusual Network, "connects artists to brands to create content that has strong social, creative & PR value."

The Gerety Awards Extends Deadline for Entries to May 10.

The Gerety Awards today announces its final deadline extension and that the shortlist will be published on June 15th.

Eight Appoints Andrew Au Executive Director APAC

Eight Inc. has appointed Andrew Au as Executive Director for the Asia Pacific region, reporting to founder and CEO Tim Kobe. Au will lead strategic partnerships and business development efforts based out of the Singapore studio.

Echo and RevoTech Merge to Become ERA Myanmar

Myanmar’s top PR firm and digital agency merge to create Myanmar’s largest integrated marketing communications agency – ERA Myanmar.

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The Mobius Awards Adds Cannabis Advertising to their Competition

“The newest and yet oldest products in the world are cannabis and hemp. While they have been around forever, their acceptance in the broader marketplace now grows at a runaway pace.”

Samsung Officially Delays Galaxy Fold Launch – ‘The Device Needs Further Improvements’

To fully evaluate this feedback and run further internal tests, we have decided to delay the release of the Galaxy Fold. We plan to announce the release date in the coming weeks.

China Bans the Word ‘Leica’ on Social Media Following Promotional Film

Following a backlash on Chinese social media for a segment of the five-minute fictionalized film "The Hunt", which features a photographer covering the 1989 Tiananmen Square that produced the iconic "Tank Man" photo, the brand is now distancing itself from the film.

Sri Lanka Blocks Social Media Following Terrorist Attacks

The remarkable move reflects growing concern by countries about the capacity of social networks to control the content posted on their platforms. 

South Korea’s Jooyeon Jeon of Momos Coffee Named World Barista Champion for 2019

Jooyeon Jeon of Momos Coffee in Busan, South Korea has been crowned the 2019 World Barista Champion at the Annual World Coffee Championship in Boston last week, and China's Jia Ning Du from M2M Coffee was awarded the World Brewers Cup.

Amazon Retreats in China with Closing of Online Marketplace

Amazon.cn managed to garner a six percent share of the Chinese e-commerce market, according to The Wall Street Journal, citing Nomura Securities.

One Under 30

One Under 30: Young Creative Spotlight – Darren Chia, Geometry Malaysia

Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a feature focusing on up-and-coming individuals in the ad world. Darren Chia, Geometry Malaysia.




Insight

Asia’s Top YouTube Ads for March 2019

In March, viewers across APAC loved watching ads that combined two seemingly unrelated ideas to create a unique story.

Online Video Revenue to Double in APAC by 2024

MPA says that Asia Pacific online video advertising and subscription revenue will expand from US$26 billion in 2019 to US$52 billion in 2024, a 15% CAGR. As a result, online video will make up 33% of combined TV and online video revenue the region by 2024, up from 18% in 2019.

DuckDuckGo Organic Search Grew 54% – Only Google Competitor to Gain Search Share

Serving over 29 billion anonymous searches in a decade, DuckDuckGo saw double-digit growth due to user concerns around data privacy.

Personalization Pitfalls: Why Not Tailoring Content is Bad for Business

The amount of data available will only increase, and customers are trusting brands to use it effectively to make shopping easier, says Charles Ng. Tailoring content is important.

2 Ads I Like, 1 I Don't

Two Ads I Like And One I Don’t – Lauren Pomphrey

Brands and agencies tend to shy away from “purpose”, feeling it safer to stick to their remit of simply making ads. But occasionally, a brand has a real chance to own a space and do more than just advertise.

Two Ads I Like and One I Don’t – Yasushi Ogata

There are many well-made Japanese style campaigns which feature someone famous, but I personally don’t gravitate towards TVCs focused just around a celebrity.

Two Ads I Like And One I Don’t – Alyson Ho

As communication technology powers ahead towards faster data speeds and wider connectivity, perhaps it’s no longer about portraying technology as something that enables us to do more, but technology as a window from which we experience the world – opening up many more possibilities.

Two Ads I Like and One I Don’t – Anthony Moss

The average consumer doesn’t hunt out ads to see more of them, in fact they try their best to block, avoid or ignore them.

Two Ads I Like and One I Don’t – Duncan Shields

Using ‘real’ people in ads is not easy, getting an emotional story arc from a whole group of them is even harder. And don’t let the ‘underproduced’ style fool you.

Two Ads I Like and One I Don’t – Niniek Sugiarti

I love watching Superbowl ads because this is when and where all the entertaining and big-budget ads are aired in one large burst. For this year’s Superbowl, I especially enjoyed the Amazon Alexa ad “Not everything makes the cut”.

Ads Outside Asia

‘Hate Liking’ People’s Travel Photos – Funny New Hotels.com Travel Envy Campaign

Rapper Lil Jon makes an appearance in the new Hotels.com campaign starring Captain Obvious.

Pornhub Creates ‘Bee Porn’ Channel to Raise Awareness of Conservation Efforts

Pornhub has heard the call to save our bees - and to do their part they have created “Beesexual,” to raise awareness by creating a channel on their site dedicated to bees.

The Avengers Team up Against ‘The Biggest Villain of All’ – Cancer

Captain America, Captain Marvel, Ant-Man, and Thor team up in plain clothes for the fight against cancer in partnership with Mastercard.

Adidas Partners With Donald Glover in New Ad Campaign For his Shoe Designs

Each is designed with subtle imperfections such as frayed edges and wayward threads - much like the show it and tell it like it is entertainer who has produced some of the most talked about work in recent years - be it music or television.

Apple’s Earth Day Ad – Animals, Megadeth, and Mother, Oh My!

The film starts opens with stunning images of seals, reef fish, owls, and elephants, among others, before settling into a more edgy feel as the music builds with the track "Last Rites" by Megadeth.