The Top YouTube Ads People Watched in Asia During April 2019

Hyundai Australia and Sega Japan set neon tones against dark canvases to highlight product features and stir up excitement for new launches."

Asia Scores Four Yellow Pencils at 2019 D&AD Awards – Grey India, Tencent China, Dentsu Tokyo and Hakuhodo Tokyo

Droga5 New York’s “The Truth is Worth It” for the New York Times won in the TV Commercial Campaigns category; Wieden + Kennedy’s “Dream Crazy” for Nike won in the Integrated category; and AMV BBDO’s “Viva La Vulva” for Libresse won in the Direction category.

Q&A: Melvin Mangada on His Career, TBWASMP Success, and Award Winning Campaigns

Melvin Mangada is one of the most influential figures in Philippine advertising – a talent so prodigious he was recruited by Ace Saatchi & Saatchi as an art director, straight out of college.

The Latest

The Top YouTube Ads People Watched in Asia During April 2019

Hyundai Australia and Sega Japan set neon tones against dark canvases to highlight product features and stir up excitement for new launches."

Porsche Awards Hong Kong PR Duties to Ruder Finn

Porsche China Motors has appointed Ruder Finn to the PR duties for Hong Kong following a competitive pitch

Publicis Media Appoints Robert Fry Director of Research & Insights Asia Pacific

Publicis Media has appointed Robert Fry to the role of Regional Director of Research & Insights Asia-Pacific.

OMD China CEO Departs Agency after Two Years at the Helm

Wild, who has been with OMG for eight years, has held the CEO position since March 2017 when he stepped into the vacancy left by Arlene Ang. 

Samsung Teaches CPR to China’s Online Gamers During Their Gaming

For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE.

Asia Scores Four Yellow Pencils at 2019 D&AD Awards – Grey India, Tencent China, Dentsu Tokyo and Hakuhodo Tokyo

Droga5 New York’s “The Truth is Worth It” for the New York Times won in the TV Commercial Campaigns category; Wieden + Kennedy’s “Dream Crazy” for Nike won in the Integrated category; and AMV BBDO’s “Viva La Vulva” for Libresse won in the Direction category.

Creative Work

Samsung Teaches CPR to China’s Online Gamers During Their Gaming

For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE.

Funny Campaign in Singapore Pitches Mastercard with Quirky Songs

McCann Singapore has created a campaign for Mastercard pitching the fact that they are the first issuer in Singapore that enables contactless debit and credit card payments on board buses and trains.

Using Religion in Sri Lanka to Educate People About Dengue Mosquito Breeding

In Sri Lanka’s largest city Colombo, slums account for over 50% of the population.

An Epic Fight Between a Warring Couple Makes for Powerful New Ad from Lacoste

The creative theme is dramatically demonstrated as their home and the entire building splits apart and then crumbles into pieces around them - leading them both to realize that they have gone too far.

Interviews

Q&A: Melvin Mangada on His Career, TBWASMP Success, and Award Winning Campaigns

Melvin Mangada is one of the most influential figures in Philippine advertising – a talent so prodigious he was recruited by Ace Saatchi & Saatchi as an art director, straight out of college.

Agency Haps

Porsche Awards Hong Kong PR Duties to Ruder Finn

Porsche China Motors has appointed Ruder Finn to the PR duties for Hong Kong following a competitive pitch

Publicis Media Appoints Robert Fry Director of Research & Insights Asia Pacific

Publicis Media has appointed Robert Fry to the role of Regional Director of Research & Insights Asia-Pacific.

OMD China CEO Departs Agency after Two Years at the Helm

Wild, who has been with OMG for eight years, has held the CEO position since March 2017 when he stepped into the vacancy left by Arlene Ang. 

Asia Scores Four Yellow Pencils at 2019 D&AD Awards – Grey India, Tencent China, Dentsu Tokyo and Hakuhodo Tokyo

Droga5 New York’s “The Truth is Worth It” for the New York Times won in the TV Commercial Campaigns category; Wieden + Kennedy’s “Dream Crazy” for Nike won in the Integrated category; and AMV BBDO’s “Viva La Vulva” for Libresse won in the Direction category.

MullenLowe Lintas Group India Promotes Kavita Lakhani to Executive Director at GolinOpinion

Kavita Lakhani, one of India’s most respected PR professionals has been promoted to Executive Director by MullenLowe Lintas Group for the group’s PR firm, GolinOpinion.

FCB Ulka Bengaluru Appoints Ankit Sharma as Associate Vice President – Strategic Planning

FCB Ulka has appointed Ankit Sharma as Associate Vice President - Strategic Planning. Ankit will be working closely with Theresa Ronnie who helms the Bengaluru office.

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Insight

Desktop Display in Singapore Reached 69% viewability in H2 2018

The effective advertising ecosystem provider found that digital media ads placed via programmatic avenues achieved better viewability.

Measurement Standardization Will Save Mobile Advertising: PubMatic

One challenge advertisers have is the sheer number of apps and knowing which ones are brand-safe, with vendors stepping up around brand-safe ad opportunities to make finding these easier on buyers.

Great Scott: My Time Working on Ads With Ridley Scott

Whether they are great commercials or not I'll leave to awards juries and commentators. But I bet Mr. Scott relished every minute behind the camera.

How To Build A Powerful Network in Asia That Lasts

When I moved to Singapore, I found it incredibly hard to get a job. So difficult, in fact, that I faced deportation because I nearly wasn’t able to get an employment visa in time. Thankfully, I secured a job a week before that would’ve happened.

Effie Announces ‘5 For 50’ Shortlist

Global award marks Effie’s 50th Anniversary and recognizes brands with enduring success.

Singapore Media Awards Open for Entry – June 18th is the Deadline

The Singapore Media Awards 2019 has opened for entries with the closing date for submissions on Tuesday, June 18, 2019. 

AGA Expands with Jeanette Lau, Sue Low and Change Talent Executive Search

APAC Global Advisory (AGA) announces that Jeanette Lau and Sue Low will join the multi-disciplinary Change Architect led by Wong Mei Wai, Founder, CEO, and Chief Change Catalyst.

The One Club for Creativity Opens Call for Entries For Young Guns 17

The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 17, celebrating international creative professionals age 30 or younger.

Google to Restrict Huawei Access to Android Updates and Apps Such As Gmail, Chrome and Others

After being put on a blacklist by U.S. President Donald Trump, Google has suspended business with Chinese technology giant Huawei, cutting it off from some updates to the Android operating system,

The Crowbar Awards Announces ‘The Nxt’ Theme for 2019

The Crowbar Awards has launched the theme “The Nxt” for 2019 as part of The Festival of Creativity which celebrates creativity for students.

One Under 30

One Under 30: Young Creative Spotlight – Natalie Parengkuan, DDB Group Hong Kong

Next up is Natalie Parengkuan, Art Director at DDB Group Hong Kong. A native of Colombo, Sri Lanka, Janath was behind the both clever and highly rewarded Petal Paint campaign.

2 Ads I Like and One I Don't

Two Ads I Like and One I Don’t – Katie Molloy

Regardless of all the hype and contention around “Dream Crazy” over the past week, ads like this allow us for a moment to be immersed, feel inspired and motivated, to get out there and have a go and believe that anything’s possible.

Two Ads I Like and One I Don’t – Brett Macfarlane

Meaningful ads come from understanding the honest truth of a brand, its products, and its users. Maybe rational and maybe emotional, either way based on truths.

Two Ads I Like, and One I Don’t – Thomas Hayward

Where do I even begin? This ad is exploitive, insensitive and shameful. Everything is done wrong. I don’t understand how this concept ever made it to the storyboard.

Two Ads I Like and One That’s a Bit Bizarre – Amit Sutha

Personally, I also feel that no ad can be called "bad." What gets produced is a function of budget, context, timelines, market nuances and product readiness.

Ads Outside Asia

An Epic Fight Between a Warring Couple Makes for Powerful New Ad from Lacoste

The creative theme is dramatically demonstrated as their home and the entire building splits apart and then crumbles into pieces around them - leading them both to realize that they have gone too far.

WhatsApp Turns Group Chats into Personalized Comics with Beck’s ‘Heroes of the Night’ App

Enter Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalized comic

From Bowie to McCartney ‘Mac is the Instrument of Choice’ says New Ad From Apple

The campaign is a continuation of a series that kicked off last year showing people using Macs as part of their creative processes.

Apple’s ‘Inside Joke’ Laughs it Up On the Issue of Privacy

The ad shows a woman laughing while receiving messages on her iPhone. Aside from a brief pause where she seems disturbed, she laughs it up the entire spot - though we never know exactly what it is she is viewing

So White it Vanishes – Print Campaign via BETC/Havas in Brazil

Vanish has launched a print campaign in Brazi via BETC dubbed "So White it Vanishes"  pitching the brand's proposition that they're the go-to product...

Disturbing Ad Shows the Reality That American Children Are Now Experts in Active Shooter Situations

American children have been dubbed "Generation Lockdown" - a name coined for the training drills they must now participate in at school to prepare of the presence of an "active shooter" on school grounds.

No Animals Were Hurt in this Show of ‘Sweet’ Selfishness for Lollipop Candies

Lollipop is Switzerland’s best-known chain of candy stores, with locations across the country.

Coca-Cola Challenges you to Try Not To Hear These Print Ads

In a new print campaign for Coke in Europe dubbed “Try not to hear this,” agency network David, led by its Miami office, has created a series of print ads that challenge you not to hear them.