Dentsu Aegis CEO Jerry Buhlmann Stepping Down After Nine Years

Dentsu has announced that Jerry Buhlmann is stepping down after nine years. A stint that started at Aegis Group plc, and then for the last six years at Dentsu Aegis Network.

Two Ads I Like and One I Don’t – Pavel Fuksa

Every time I see a group of young people on TV dancing, dressed as, let’s say, rabbits, followed by a group of bearded men and french bulldogs in a quick succession of inconsequent, yet crazy edits, sort of a GIF-generated ad, I feel a strong urge to poke my eyes out.

The Latest

The Trade Desk Partners with Tencent, Baidu, iQIYI, and Youku in China

Ad Tech company The Trade Desk, has inked several partnerships in China that is says will now allow brands to reach and engage millions of consumers in China through integrations with China’s premium media companies, including

Dentsu Aegis CEO Jerry Buhlmann Stepping Down After Nine Years

Dentsu has announced that Jerry Buhlmann is stepping down after nine years. A stint that started at Aegis Group plc, and then for the last six years at Dentsu Aegis Network.

YouTube Pitches Music Service in Australia with Focus on the Neighborhood Sound

"We listened to Aussies, and heard a resounding call out for more Australian music - from playlist curation to profiling local artists," said Mark Wheeler, head of YouTube Marketing, Australia.

Kareena Kapoor Khan Torments Sleeping Man to Make Point About Healthy Sleep

Honeywell has launched a humorous public awareness campaign starring Bollywood Actress Kareena Kapoor Khan to educate people about the importance of 'Healthy Sleep'.

Wavemaker Hong Kong Adds Three Hires to Client Solutions

Wavemaker Hong Kong has added three new hires to its client solutions team. Diego Cerrone as head of strategy, Adrian Lee as head of digital and Omar Crutchley as performance director. Both Lee and Cerrone will report to Coley and Crutchley will report to Lee.

Nine Judges From Asia Tapped to Judge for One Show 2019

The One Club for Creativity today announced that nine top creatives from Asia have been selected to serve as judges for The One Show 2019. They will join nearly 200 other creatives representing 26 countries who will judge work submitted from around the world. 

YouTube Pitches Music Service in Australia with Focus on the Neighborhood Sound

"We listened to Aussies, and heard a resounding call out for more Australian music - from playlist curation to profiling local artists," said Mark Wheeler, head of YouTube Marketing, Australia.

Kareena Kapoor Khan Torments Sleeping Man to Make Point About Healthy Sleep

Honeywell has launched a humorous public awareness campaign starring Bollywood Actress Kareena Kapoor Khan to educate people about the importance of 'Healthy Sleep'.

New Campaign in India by Whirlpool Starring Sushant Singh Rajput and Kriti Sanon

The first spot shows Rajput working out as his female neighbors use binoculars to drool over the sight of him through his window until Sanon intervenes.

Santa as You’ve Never Seen Him Before in Christmas Campaign for Australia

This year we see a Santa like no other in a new Christmas campaign in Australia from discount supermarket chain ALDI that charts the mental recovery of Father Christmas following a meteor-like sleigh crash in Australia’s outback. 

Watch Federico Fanti’s Fun Video Introduction for the Red Apple Awards

BBDO Guerrero Executive Creative Director Federico Fanti has been selected as a jury member at this year’s Red Apple Awards advertising festival in Russia and East Europe.

HSBC Firmly Tugs the Heartstrings in Campaign About Family Time in Singapore

The campaign works off the market insight that Singaporeans working the longest hours in the world, according to Morgan McKinsey’s Working Hours Survey.

Preschool Teachers Don’t Just Change Diapers, They Change Lives Says Education Campaign

Ogilvy Singapore goes back to basics with a new campaign for Singapore's Early Childhood Development Agency with to recruit, recognize and retain early childhood educators with the message that they can be a life changer in the life of a child.

Dentsu Aegis CEO Jerry Buhlmann Stepping Down After Nine Years

Dentsu has announced that Jerry Buhlmann is stepping down after nine years. A stint that started at Aegis Group plc, and then for the last six years at Dentsu Aegis Network.

Wavemaker Hong Kong Adds Three Hires to Client Solutions

Wavemaker Hong Kong has added three new hires to its client solutions team. Diego Cerrone as head of strategy, Adrian Lee as head of digital and Omar Crutchley as performance director. Both Lee and Cerrone will report to Coley and Crutchley will report to Lee.

Nine Judges From Asia Tapped to Judge for One Show 2019

The One Club for Creativity today announced that nine top creatives from Asia have been selected to serve as judges for The One Show 2019. They will join nearly 200 other creatives representing 26 countries who will judge work submitted from around the world. 

72andSunny Gives Singapore a Temperature Check with 72 Voices

First developed in Australia by 72andSunny Sydney, the book combines photography and images created by each of the Voices, produce with the aim of stimulating a conversation or to help others who want to know a little bit more about modern Singapore today.

MediaCom Thailand Partners with JWT and UN Women to Fight Gender Based Violence

UN Women is the United Nations arm dedicated to gender equality and the empowerment of women.

FCB Confirmed as Samsung’s Creative Partner in New Zealand

Samsung has confirmed its appointment of FCB as its creative partner in New Zealand.

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Interviews

Q&A: Andrew Lok – ‘We Need to be More Diverse to Avoid Being Replaced by Algorithms’

Along with being behind some of Pepsi’s most-watched and shared campaigns worldwide, Lok's impressive body of work led AdAge to last year name him as one of the "Creatives You Need to Know."

Q&A: Dong Jin Son – ‘The Purpose of Advertising is to go Further’

As the Founder & CEO of Seoul-based Krema Worldwide, Dong Jin Son bring nearly two decades to the job having worked with a global client list that includes LG Electronics, Samsung Mobile, Disney Korea, Doosan, Lotte, and others.

Q&A: Yang Yeo – ‘Nothing Great Ever Came out of Being Fearful’

Known for his infectious laughter, Yang Yeo is on a mission to help Hakuhodo Inc. to be more progressive outside Japan.

Q&A: Donald Steel on Crisis Management

onald Steel, one of the world’s leading crisis communications experts. A specialist in reputation and issues and crisis management Stell works with companies in the UK, Europe, Middle East, and the Asia Pacific.

Q&A: Calvin Chan – CEO of AdMaster on China’s Evolving Online Ad World

We are seeing some brands who embraced the transformation, and they are leveraging data technologies to help them make better decisions.

In-Depth: Merlee Jayme and Biboy Royong on Greenpeace ‘Dead Whale’ Campaign

The Philippines is the 3rd largest contributor of plastic wastes in our oceans. Sightings of different sea creatures washing ashore in their coastlines are no longer news.

Reputation Management Expert Patrick Jephson on Working With Princess Diana

On Charles's affair while married to Princess Diana: It was "rooted in his inability to reconcile himself with his wife’s extraordinary popularity."

Q&A: Colleen Harris, Former Press Secretary to The Royal Family

Colleen Harris is the Former Press Secretary to Princes Charles, William, and Harry and was Official Spokesperson at William and Kate’s Royal Wedding, as well as Prince Harry and Meghan Markel’s wedding.

Insight

Is Ad Blocking Tech’s Most Promising Weapon Useless? New Research Says Maybe

While brands and the ad industry may tremble, consumers rejoiced back when Princeton researchers announced the creation of AI-backed perceptual ad-blocking technology.

The Race to Success with Facebook Ads

One of the biggest mistakes most advertisers make is they jump straight into trying to set the fastest lap times though they haven’t completed pre-race checks or set up anything to record their lap times

How Vinamilk’s Use of ‘Hero, Hub, Help’ Content Strategy Drives Record Engagement

By prioritizing its video content strategy, Vinamilk became the first CPG brand in Southeast Asia to reach one million subscribers on YouTube.

Gaming Customer Acquisition for Consumer Banking

The consumer banking industry of Pakistan has spent decades relying on free offers, sweepstakes, and contests as a means of customer acquisition. Disjointed campaigns, with...

The Trade Desk Partners with Tencent, Baidu, iQIYI, and Youku in China

Ad Tech company The Trade Desk, has inked several partnerships in China that is says will now allow brands to reach and engage millions of consumers in China through integrations with China’s premium media companies, including

Amazon Dominates Singles Day Share of Voice in Singapore

Amazon captured 34% of the share of voice during Singles Day, beating Lazada (27%), Qoo10 (21%), Shopee (15%), and Zalora (2.1%).

China’s Gobi Partners Invests $1.5 million in SastaTicket.pk Series A

At 021Disrupt yesterday, Gobi Partners announced a $1.5 million Series A investment into SastaTicket.pk, an online platform for cheap tickets, marking a first for both. “Travel...

Report: First Week Sales of Apple’s New iPhones Down Sharply in Korea from Last Year

According to industry data reported by Yonhap, Apple Korea has sold an estimated 170,000 units of the new iPhone XS, Max and XR since their release last week.

Google Introduces New Search Ad Position Metrics

Advertisers and agencies that rely on Google can now understand how search ads will perform better, based on where they appear on the search query page.

Two Ads I Like, One I Don't

Two Ads I Like and One I Don’t – Pavel Fuksa

Every time I see a group of young people on TV dancing, dressed as, let’s say, rabbits, followed by a group of bearded men and french bulldogs in a quick succession of inconsequent, yet crazy edits, sort of a GIF-generated ad, I feel a strong urge to poke my eyes out.

Two Ads I Like and One I Don’t – Chong Kin

Empathy is the toughest part for creative to work out in an ad. If the works can touch consumer’s hearts, it does not only make people cry or giggle a lot, it also changes their perception to a brand.

Two Ads I Like and One I Don’t – Peter Grasse

It's hard to pick favorites and point fingers. Especially when you are in the business of keeping friends. Yet Kierkegaard would condemn me to suicide for not asserting my self and being decisive.

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