The Latest

Cathay Pacific Owns Huge Spelling Error on Social Media While Some Doubt it was a Mistake

"The spacing is too on-point for a mishap. We have stencils. Should be a blank gap in between letters if it was a real mistake I think."

South Korean Government Launches Powerful Suicide Awareness Campaign

The powerful 30-second film, the title of which roughly translates to, “Before Losing, Read It” (잃기 전에 읽어야 한다) seeks to deliver the message that even a small amount of care can save lives.

Unilever Embeds Knorr ads into myTV SUPER programs

The in-video ad insertion allows Knorr’s ‘The Irreplaceable Home Taste’ campaign to appear in popular video content at scale, "reaching a potential audience of six million viewers in Hong Kong without disrupting their viewing experience."

Fan Bingbing Dropped as Swisse Brand Ambassador Amid Disappearance Controversy

The crackdown by the Chinese government is aimed at the high salaries and lavish lifestyles of China’s celebrities which it says has a corrupting influence on young people. 

Thailand’s C.P. Group Launches a Touching Brand Film Celebrating ‘Gratitude’

As is often the case with Thai advertisements, this is one that you'll want to grab a few tissues for before watching.

Top 10 YouTube Ads in Asia-Pacific for August – Vietnam Takes Six of the Top Spots

This is a testament to the efforts Vinamilk and Samsung Vietnam have made in building a content hub based on the needs of their audience using entertaining children’s and comedy content.

KBS and Forsman & Bodenfors Merge to Create One Global Agency

With 700 employees across eight offices in North America, Europe and Asia, the new Forsman & Bodenfors will share dual headquarters in Sweden and New York

TBWA Hakuhodo Japan Makes a Pair of Senior Hires

TBWA\Hakuhodo Japan has made a pair of senior hires appointing Makiko Abe as senior director, Human Resource and Ayaho Miki as director, Human Resource and Talent Development. 

Starbucks Launches New Design for Traditional Mooncakes in China for Mid-Autumn Festival

With the Mid-Autumn Festival coming up in China, Design Bridge Shanghai has created some striking new graphic identity and packaging for Starbucks Mooncakes. 

Creative Work

South Korean Government Launches Powerful Suicide Awareness Campaign

The powerful 30-second film, the title of which roughly translates to, “Before Losing, Read It” (잃기 전에 읽어야 한다) seeks to deliver the message that even a small amount of care can save lives.

Unilever Embeds Knorr ads into myTV SUPER programs

The in-video ad insertion allows Knorr’s ‘The Irreplaceable Home Taste’ campaign to appear in popular video content at scale, "reaching a potential audience of six million viewers in Hong Kong without disrupting their viewing experience."

Thailand’s C.P. Group Launches a Touching Brand Film Celebrating ‘Gratitude’

As is often the case with Thai advertisements, this is one that you'll want to grab a few tissues for before watching.

Top 10 YouTube Ads in Asia-Pacific for August – Vietnam Takes Six of the Top Spots

This is a testament to the efforts Vinamilk and Samsung Vietnam have made in building a content hub based on the needs of their audience using entertaining children’s and comedy content.

Starbucks Launches New Design for Traditional Mooncakes in China for Mid-Autumn Festival

With the Mid-Autumn Festival coming up in China, Design Bridge Shanghai has created some striking new graphic identity and packaging for Starbucks Mooncakes. 

7-Up Campaign in Vietnam Looks to Make the Drink a Ritual With Seafood

The campaign launched with a series of "quirky un-skippable YouTube bumper ads" that reinforced this message, in comparison to other inseparable pairs of objects.

Mouse Avoids You So you Don’t Work too Much – Samsung Card’s Innovative Work-Life Balance Campaign

Samsung Card has partnered with Innored to launch an innovative and humorous pair of campaign spots in South Korea that focus on creating a better work-life balance for office workers in today’s hectic world.

Two Ads I Like, One I Don't

Interviews

Q&A: Tahaab Rais – We Need to Create More Work for People in the Real World

If a President of the United States and a renowned religious leader can be that daring with their creativity in marketing their own brands, and be fast at it, why can’t we, as marketing heads, and we, as agencies?

Interview: Phil Worthington – Managing Director Kantar Millward Brown Vietnam

Originally from the UK, Worthington has worked in Southeast Asia since 2001, first with Nielsen in Vietnam, and then in Bangkok where he did stints with both Nielsen and Kantar Millward Brown. 

Interview: Cinzia Crociani – Global Creative Director at Energy BBDO

As Global Creative Director at Energy BBDO in Chicago, Cinzia Crociani is best known for helping create the award-winning ‘Life Saving Dot’ campaign.

Behind the Scenes with Zameen.Com’s Imran Ali Khan and Ibrahim Suheyl

The six-minute spot, which stars Fawad Khan, Asif Raza Mir and Sana Javed, looks at the importance of family, especially a father’s presence in the life of his children.

KBS and Forsman & Bodenfors Merge to Create One Global Agency

With 700 employees across eight offices in North America, Europe and Asia, the new Forsman & Bodenfors will share dual headquarters in Sweden and New York

TBWA Hakuhodo Japan Makes a Pair of Senior Hires

TBWA\Hakuhodo Japan has made a pair of senior hires appointing Makiko Abe as senior director, Human Resource and Ayaho Miki as director, Human Resource and Talent Development. 

UMS Appointed by New Zealand Avocado to Expand Presence in China

United Media Solution (UMS) has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.

Uber Appoints Dentsu Webchutney to Digital and Social Media Duties in India & South Asia

With the latest win, Dentsu Webchutney has adds another technology brand in its client roster, joining others like Flipkart, Airtel & Quikr.

PHD and Volkswagen Launch Specialist Unit ‘Engine’ for Data-Driven Advertising

Consumers are researching automotive purchases online and thereby creating an explosion of data which gives us an unparalleled opportunity to offer them more relevant and engaging content.

Omnicom Media Group Appoints Arif Mumtaz Data Analytics Director for the Asia-Pacific

Omnicom Media Group has appointed Arif Mumtaz as Data Analytics Director for Asia Pacific in a role that will see Mumtaz tasked with managing the use of data and analytics across all business units.

2018 Mobius Awards Now Open for Entries – Deadline is October 1st

The 2018 Mobius Awards competition is open with the deadline set for Monday, October 1, 2018.

BBDO India Appoints Ravi Bhat as Vice President of Planning in Delhi

Bhat was part of the leadership team at Happy Creative Services when they shaped the e-commerce revolution in India with Flipkart. He has also been a major contributor to the success of brands such as Ola and Myntra.

Ogilvy Singapore Appoints Joschka Wolf Customer Experience Creative Director

Ogilvy has appointed Joschka Wolf as Customer Experience (CX) Creative Director in Singapore. The newly-created position tasks Wolf with leading the creative direction for the agency's Digital Transformation capability.

Insight

Top 10 YouTube Ads in Asia-Pacific for August – Vietnam Takes Six of the Top Spots

This is a testament to the efforts Vinamilk and Samsung Vietnam have made in building a content hub based on the needs of their audience using entertaining children’s and comedy content.

Artificial Intelligence and the Future of Consumption

If brands are to reach higher levels of relevancy and success, they must find ways to serve and engage customers in a more natural and human way despite, or preferably, in concert with artificial intelligence.

China Brand Relevance Index Reveals Evolving Ways that Consumers Interact with Brands

Home has become the new center of gravity in the life of China’s growing middle class. This shift is creating opportunities which all business leaders and marketers must consider tapping in to by building a more relevant consumer value proposition and experiences.

Ari Halper – ‘What the Hell is Going on in this Industry?’

Meanwhile, the advertising industry now has to create ads, entertainment, purposeful brands, they have to be creative and tech specialists. “We’re supposed to do all of this while being paid less,” says Halper.

News

Cathay Pacific Owns Huge Spelling Error on Social Media While Some Doubt it was a Mistake

"The spacing is too on-point for a mishap. We have stencils. Should be a blank gap in between letters if it was a real mistake I think."

Fan Bingbing Dropped as Swisse Brand Ambassador Amid Disappearance Controversy

The crackdown by the Chinese government is aimed at the high salaries and lavish lifestyles of China’s celebrities which it says has a corrupting influence on young people. 

Google in China: Report Says Search Results will Log User’s Phone Number

It's reported that search terms such as “human rights,” “Nobel prize,” and “student protest” were all added to a censorship list compiled by Google for the Chinese government.

Netflix Might Lose One-Quarter of Subscribers if it Runs Ads

To promote their original content, Netflix has been experimenting with running ads that promote the in-house created shows to better inform users of what's on offer.

Spotify Partners with Dentsu to Launch The Audio Stack in Asia

The Audio Stack is a platform agnostic audio planning tool which allows clients and brands to reach their target audiences right when and where they are engaging with audio.

NASA Launches Study into Brands Advertising with the Space Program

“Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft, or the naming rights to its rockets?” Bridenstine asked.

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