Two Ads I Like and One I Don’t – Paul Ho

The challenge in this is not only about how to spread your client’s product or brand, but how to make the work resonate with your audience while not overtly coming across as advertising.

WPP to Cut 3,500 Jobs, Close Offices, as Part of ‘Radical Evolution’ Restructuring

WPP announced that it will cut 3,500 jobs worldwide in addition to shutting or merging nearly 200 offices as the struggling ad industry giant looks to right a ship that has seen it lose 40 percent of its value in the last year.

The Latest

New Balance Appoints Wavemaker China to Media Planning and Buying Duties

Wavemaker China has been awarded the media planning and buying duties for New Balance

Jack Morton Launches Global Innovation Practice, Genuine X

Global brand experience agency, Jack Morton, has announced the launch of Genuine X, the agency’s innovation practice.

Two Ads I Like and One I Don’t – Paul Ho

The challenge in this is not only about how to spread your client’s product or brand, but how to make the work resonate with your audience while not overtly coming across as advertising.

WPP to Cut 3,500 Jobs, Close Offices, as Part of ‘Radical Evolution’ Restructuring

WPP announced that it will cut 3,500 jobs worldwide in addition to shutting or merging nearly 200 offices as the struggling ad industry giant looks to right a ship that has seen it lose 40 percent of its value in the last year.

‘Who Are India’s Worst Drivers?’ Asks Renault in Public Awareness Campaign

"In India we all face huge traffic issues and true to our nature, all externalize the fault," said Virat Khullar, Vice President and Head of Marketing, Renault India.

PHD Appoints Nadia Zain as GM in Indonesia

PHD Indonesia has appointed Nadia Zain as General Manager tasked with leading PHD Indonesia across all business functions.

‘Who Are India’s Worst Drivers?’ Asks Renault in Public Awareness Campaign

"In India we all face huge traffic issues and true to our nature, all externalize the fault," said Virat Khullar, Vice President and Head of Marketing, Renault India.

Seasonal Campaign #LoveSoRare Launches 30 Films Celebrating Couples

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

Christmas Party Message: The Internet Remembers You Getting Wasted

If you're going to get shitfaced at the Christmas shindig, be smart about it so it doesn't follow you around for the rest of your life on the internet.

‘Come Home, Make Peace’ is Animated Christmas Message for Christian Vision

The brief called for doing something beyond the traditional Christmas story with a tale of the prodigal son, coming home.

Creative Campaign to End Open Defecation Delivers Important Message in India

And while those in the more fortunate parts of the world might snicker at the thought of celebrating the toilet, for many people in the world having a toilet is not such a common thing.

Easypaisa Launches #NoCatchJustCash to Shift Sentiment With Digital Natives

A new campaign by Telenor Bank seeks to incentivize downloads of the Easypaisa app by offering cashback rewards on transactions, hoping to connect with digital natives that want to move towards financial inclusion.

Water as the Symbolic Narrator in film from Mike Warr & BBDO Bangkok for Iconsiam

“Water is the source of life and was the perfect element for us to use to help symbolize the transfer of Thai heritage from one generation to the next while also giving the feeling of growth and prosperity,” said Sucharittanonta

New Balance Appoints Wavemaker China to Media Planning and Buying Duties

Wavemaker China has been awarded the media planning and buying duties for New Balance

Jack Morton Launches Global Innovation Practice, Genuine X

Global brand experience agency, Jack Morton, has announced the launch of Genuine X, the agency’s innovation practice.

PHD Appoints Nadia Zain as GM in Indonesia

PHD Indonesia has appointed Nadia Zain as General Manager tasked with leading PHD Indonesia across all business functions.

Adobe Expands James McCready’s Role in Japan and Asia Pacific

Adobe has announced that the President of Adobe Japan James McCready, is expanding his role to lead the company’s operations in Japan and Asia Pacific.

Contact Appoints Sagar Mahabaleshwarkar as Chief Creative Officer in India

Former Cheil Worldwide India Chief Creative Officer Sagar Mahabaleshwarkar will join Contract Advertising in India as Chief Creative Officer, replacing Ashish Chakravarty who recently re-joined McCann Worldgroup India as executive director and head of creative.

AdFest Announces Recruiting Call for Fabulous Five New Directors

AdFest is inviting directors to write 5-minute film scripts inspired by the theme of AdFest 2019, "TMRRW.TDAY".

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Interviews

Achieving a Single View of the Customer is Unrealistic

According to Jackson, rapid changes in systems, variations in data structure across partners, and the inconsistency in how customer behavior is quantified mean that the industry is far from reaching its goals for a unified view of customers.

In an Increasingly Digital World 98% of Brands Lack Omnichannel Worthy Data

According to Alban Villani, Regional MD for Greater SEA at Criteo, the region for the most part pays omni-channel lip service while failing to clean data and invest in order management systems.

TPL Maps CEO Adnan Shahid Confident About Competition With Google Maps

In an effort to tap into the growing digital ecosystem of Pakistan and close the market gap in the enterprise space, HERE Technologies has partnered with TPL Maps as its go to market partner, acquiring and sharing customers across the automotive industry.

Q&A: Vincent Digonnet – The Advertising Industry isn’t Evolving Fast Enough, Especially in Asia

Asia can leapfrog ahead, and that is exactly why Asia is so inspiring in my view. It’s the fastest, most agile region in the world

Q&A: YeonJeong Kim – Twitter is in its ‘Second Heyday in Korea’ Driven by K-Pop

Twitter in Korea has been steadily increasing based on the growth of K-pop, and social issues. Especially real-time based global event like the Winter Olympics, and political issues such as the 2017 Presidential Elections.

Q&A: Ruchi Sharma – ‘Creativity Just for Creativity’s Sake is Not Easy to Sell Anymore’

As Creative Chairperson for BBDO Lanka, Ruchi Sharma is highly respected in Sri Lanka as one of the country’s brightest creative leaders.

Q&A: Bassam Abdel-Rahman – Managing Director at 72andSunny Singapore

At the time of his hiring, APAC Executive Creative Director Johnny Tan said of Bass that, "72andSunny runs in his blood."

Q&A: Andrew Lok – ‘We Need to be More Diverse to Avoid Being Replaced by Algorithms’

Along with being behind some of Pepsi’s most-watched and shared campaigns worldwide, Lok's impressive body of work led AdAge to last year name him as one of the "Creatives You Need to Know."

Insight

Local Creators Dominate Top 10 Trending YouTube Videos in Singapore for 2018

According to Google Singaporeans’ support for local talents and content was the biggest trend, with eight videos holding a spot in the top 10.

‘Instagram Backlash’ and ‘Vegan Luxury Fashion’ Among Trends to Watch in 2019

Greene said there are changes coming in "Big Tech" which has "extended its tentacles into every aspect of our lives, not to mention politics, is also facing a reckoning."

APAC Kids Are Online, But ‘Brands Are Not Doing Enough’ says Digital Insights Survey

According to the TotallyAwesome APAC Kids Digital Insights released in October, kids show clear preference for digital with regards content, device, time spent or even advertising impact. However, current ad spend doesn't reflect the reality of the 170 million kids in Asia Pacific where kids communication remains mainly offline.

It’s Time For Malaysia to Create Some of the World’s Greatest Brands

Malaysian commodities such as Palm Oil, Rubber, Timber and Pepper, as well as OEM, especially in the electronics sector are finding it ever harder to compete.

WPP to Cut 3,500 Jobs, Close Offices, as Part of ‘Radical Evolution’ Restructuring

WPP announced that it will cut 3,500 jobs worldwide in addition to shutting or merging nearly 200 offices as the struggling ad industry giant looks to right a ship that has seen it lose 40 percent of its value in the last year.

Samsung Criticized for Partnership with Fake Supreme Brand in China

The brand we are collaborating with is Supreme Italia, not Supreme US. Supreme US doesn't have the authorization to sell and market in China.

Nielsen Revenues in Emerging Markets Fall by 9.4% in Q3

With China representing a major chunk of its emerging market revenues, Nielsen experienced a drop from the geo-segment when pressure was placed on multinational client spend and softness on China. This report covers the growth plan for ensuring the next quarter is profitable.

Ikea Continues Asia Expansion with Big Projects in China and The Philippines

The new Ikea Center will house an Ikea store and an additional 120,000sqm with additional space to hosing more than 300 businesses, as well as 60,000sqm of office space.

Cannes Lions Reveals Jury Presidents Including Two From Asia-Based Agencies

Each jury is tasked with curating a body of work that will represent 2018 and set the tone for the creative year ahead.

Two Ads I Like, One I Don't

Two Ads I Like and One I Don’t – Paul Ho

The challenge in this is not only about how to spread your client’s product or brand, but how to make the work resonate with your audience while not overtly coming across as advertising.

Two Ads I Like and One I Don’t – Guan Hin Tay

If creativity is defined as “the use of imagination or original ideas to create something,” can AI gather data about human creativity to piece it all together and create content that appeals to us?

Two Ads I Like and One I Don’t – Brett Macfarlane

Meaningful ads come from understanding the honest truth of a brand, its products, and its users. Maybe rational and maybe emotional, either way based on truths.

Conversations