Ikea Launches Clever Campaign in India That’s ‘Not Like Any Other’

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant's first campaign in the country.

APAC responds Positively to Freemium OTT: Viu

Whilst there are first-mover advantages by iflix and Hooq, we felt that our offering was more compelling said Kingsley Warner.

The Latest

New Australian Tourism Campaign is for the Dogs

Australian tourism body Visit Victoria has put together what they say is the world's first tourism campaign optimized for dogs.

Ikea Launches Clever Campaign in India That’s ‘Not Like Any Other’

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant's first campaign in the country.

India, Japan, South Korea and Thailand Among Finalists for 2018 Global Awards

The Global Awards  now in its 24th year of honoring the world’s best wellness and healthcare advertising announced the 2018 Finalists.

APAC responds Positively to Freemium OTT: Viu

Whilst there are first-mover advantages by iflix and Hooq, we felt that our offering was more compelling said Kingsley Warner.

Blackpink Stars in New Campaign Spots by Adidas Originals in Korea

South Korean K-Pop girl group BlackPink star in a new campaign launched by Adidas Originals. Adidas signed the group as its brand ambassadors earlier this year.

Jesus the Organ Donor – Controversial Ad in Australia Criticized

"I wanted to deliberately provoke a conversation in homes around the subject. This is really difficult as nobody wants to bring up issues around death and organ donation over the dinner table.”

Creative Work

New Australian Tourism Campaign is for the Dogs

Australian tourism body Visit Victoria has put together what they say is the world's first tourism campaign optimized for dogs.

Ikea Launches Clever Campaign in India That’s ‘Not Like Any Other’

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant's first campaign in the country.

Blackpink Stars in New Campaign Spots by Adidas Originals in Korea

South Korean K-Pop girl group BlackPink star in a new campaign launched by Adidas Originals. Adidas signed the group as its brand ambassadors earlier this year.

Jesus the Organ Donor – Controversial Ad in Australia Criticized

"I wanted to deliberately provoke a conversation in homes around the subject. This is really difficult as nobody wants to bring up issues around death and organ donation over the dinner table.”

Attack of the Stiff Jean Zombies Pairs Emily Ratajkowski and Neymar Jr

There are however the unsurprising close-up shots of a tight-jeaned Ratajkowski, and Neymar doing the predictable kick of a rock to take out a zombie. 

Acer Campaign in Taiwan Takes a Comical Look at Life in the Conference Room

Acer has come out with a clever new ad campaign that marries technology with some humorous creativity from ADK Taiwan in an interactive tetralogy-story film for the ACER Swift series laptop.

K Plus’ Face/Off Ad is a Hilarious Follow Up To ‘Friendshit’

Just off the globally-acclaimed "Friendshit" commercial, mobile banking app K Plus is back with another clever and very funny spot created by GREYnJ United Bangkok.

Meet Grant: White Male, Spineless, an Extra Liver, Smaller Genitals – Built to Survive the Ad World

Grant has "a removable spine for client meetings", specially-designed ears to “filter out conflicting opinions,” smaller than average genitals, an extra liver to handle all the alcohol, and of course, he is a white male.

TCS Holdings Replaces its CEO

A spokesperson for the company cited “personal commitments and TCS’ expanding business opportunities ahead,” as the need for “fresh impetus.”

Facebook Draws Privacy Skepticism After Launching Multi-Purpose Smart Screens

Facebook has finally launched its own hardware product - and not everyone is thrilled about it as the social media giant might have hoped. The...

Google Will Move Forward with Censored Search in China says Leaked Transcript

According to a leaked transcript from an employee meeting last month, Google intends to move forward with the launch of a censored version of its Search app for China sometime in the next six to nine months.

Hotel Apologizes for ‘Sexist’ Ad Called ‘Insidious’ Gender Stereotyping of Women

The criticism of the Sofitel advertisement, which appeared in Australian newspapers and magazines over the weekend, centers around what people say is a clichéd portrayal of women.

The One Centre launches ‘Edition’ Brand for Living Edge

As well as developing Edition's brand positioning and identity, The One Centre is helping launch the Edition collection globally with a virtual online gallery and a Dada-esque art film, which introduces its manifesto: “Furniture that’s art. Art that’s furniture”.

ONE Championship Closes $166 Million Series D Financing Led by Sequoia Capital

Asia's largest global sports media property, ONE Championship (ONE), announced today that it has closed a US$166 million Series D financing round led by Sequoia Capital.

Ronaldo’s Rape Allegations: Brands Such as Nike Have Big Decisions to Make

Ronaldo's relationship with brands such as Nike, which is rumored to as much as $1 billion, is under review following the announcement by Las Vegas police this week that they were reopening an investigation into allegations made by a former model, Kathryn Mayorga, relating to an incident in 2009.

Lotte Chairman Shin Dong-bin Released from Jail on Appeal

otte, the nations fifth-largest conglomerate, gave the money to secure the government's duty-free business, it said that Shin made the decision "passively" for fear that refusing Choi's request would hurt Lotte's "business interests".

India, Japan, South Korea and Thailand Among Finalists for 2018 Global Awards

The Global Awards  now in its 24th year of honoring the world’s best wellness and healthcare advertising announced the 2018 Finalists.

Ruder Finn Taps Atul Sharma as Managing Director, Vice President India

Ruder Finn Asia has appointed Atul Sharma as Managing Director, Vice President of Ruder Finn India, responsible for overall management and operations, and further establishing Ruder Finn in the India market.

FCB Group Malaysia Announces Senior Leadership Promotions

FCB has made a number of key promotions to its senior leadership team including the ascension of Natasha Aziz to General Manager of the FCB Group Malaysia from her previous designation as head of account management.

United Airlines Appoints Dentsu to Global Media Duties in Another Blow to WPP

After announcing winning the Intel account earlier this week, Dentsu continues its role with United Airlines awarding the bulk of its global media assignment to the Japan-based Dentsu following a review that began earlier this year.

AWARD Awards Launches Funny Call to Entries Film via Host/Havas

The 40th Australasian Writers and Art Directors Association (AWARD) Awards has opened for entries with a funny call to entries film called "Ode to Hate".

After More than 8 Years PepsiCo to End its Relationship with WPP-Owned VMLY&R

After eight years working together, PepsiCo has announced it will end its relationship with WPP-owned VMLY&R which ran digital and social for Gatorade and Tropicana.

72andSunny and HipVan Partner to ‘Disrupt the Furniture Shopping Industry’

HipVan has partnered with 72andSunny Singapore to "disrupt the furniture shopping industry in Singapore and beyond," the brand said in a release today.

Havas’ Award-Winning Gustavo Vampre Joins Deloitte Digital Australia

The top-ranking art director and second-ranking creative director in the 2018 Cannes Lions Global Creativity Report, Gustavo Vampre, has joined Deloitte Digital Australia from Host/Havas.




Interviews

APAC responds Positively to Freemium OTT: Viu

Whilst there are first-mover advantages by iflix and Hooq, we felt that our offering was more compelling said Kingsley Warner.

Q&A: Shekhar Mhaskar – Executive Vice President Isobar, India

Isobar India's Executive VP Shekhar Mhaskar has worked in the digital industry for more than two decades. Trained as a computer engineer, his career stretches back to the early 90's developing Interactive CD ROMs – the initial steps on a path that would see him leading teams at agencies such as Ogilvy One, Cheil Worldwide, and Maxus.

Prettybird’s Ali Brown On Thriving in an Industry Where ‘Everything is Disposable’

Ali Brown is Partner and Executive Producer at Prettybird in Los Angeles, where she leads one of the industry’s most eclectic production companies.

Author Richard Shotton on What Brands Can Learn from the Psychology of Decision Making

The Choice Factory explores the psychological forces that shape shoppers’ purchasing decisions. The book follows a single person through their day and analyses 25 of their decisions.

Q&A: Tahaab Rais – We Need to Create More Work for People in the Real World

If a President of the United States and a renowned religious leader can be that daring with their creativity in marketing their own brands, and be fast at it, why can’t we, as marketing heads, and we, as agencies?

Interview: Phil Worthington – Managing Director Kantar Millward Brown Vietnam

Originally from the UK, Worthington has worked in Southeast Asia since 2001, first with Nielsen in Vietnam, and then in Bangkok where he did stints with both Nielsen and Kantar Millward Brown. 

Insight

HBL Wants to be an IT Company with a Banking License

HBL is in the final stages of a channel migration plan, which involves customer education regarding digital channels and activating customers that tried digital channels.

Japan Looks to Revive its Beer Market in the Face of Demographic Shifts

The Japanese beer market has experienced turbulent times in recent years. According to Mintel estimates, overall per capita consumption has been decreasing due to the...

The Struggle Continues as Marketers Adapt to Integrated Campaigns

Marketers should aim for the best of all worlds: they need to create a framework to monitor impact on business and brand metrics while harmonizing measurement tools and insights to improve performance across all channels.

Inside JS Bank’s Bold Approach to Reach 100 million in Pakistan

After China and India, Pakistan has the largest unbanked population with 100 million eligible citizens. The report found that the reasons for this pertain to a number of factors.

Ronaldo’s Rape Allegations: Brands Such as Nike Have Big Decisions to Make

Ronaldo's relationship with brands such as Nike, which is rumored to as much as $1 billion, is under review following the announcement by Las Vegas police this week that they were reopening an investigation into allegations made by a former model, Kathryn Mayorga, relating to an incident in 2009.

Disruptive Brands Refuse to Play the Victim Card: Ipsos

To tackle disruption, the study found that surviving and thriving brands undertook three types of rapid responses - experimentation, incubation, and transformation.

2 Ads I Like & One I Don't

Two Ads I Like and One I Don’t – Katie Molloy

Regardless of all the hype and contention around “Dream Crazy” over the past week, ads like this allow us for a moment to be immersed, feel inspired and motivated, to get out there and have a go and believe that anything’s possible.

Two Ads I Like and One I Don’t – Jenifer Ooi

The psychology behind getting the audience to believe what we tell them by altering their perception or building their advocacy towards a brand remains the biggest challenge yet.

Two Ads I Like and One I Don’t – Joshua Peacock

Audi’s super bowl spot from 2017 is just the worse. They attempted to hijack the feminist empowerment movement but did so in the most disingenuous way.

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