When Your Lifestyle Literally Goes to Your Head – New Campaign Spot for Hahn Beer

Be it a soccer ball, a television, a boxing glove, dammit, this guy leads a full life and he turns to a tasty beverage of rice-based beer when it's time to party.

Kia Launches Wonderfully Weird Advertisement for Campaign in India

Rather than using the Hyundai-owned Innocean agency for the spot, ‘Magical Inspirations, Stunning Design’, Kia turned to Indian independent agency Sideways Consulting.

How To Help Your Agency NOT Win That Advertising Award

Too often agencies are really bad at how they write up their award entry. Given the number of the “We want to win” bucks agencies spend on creative and ROI awards — to fail at the application stage is insanity.

The Latest

WPP to Merge Assignment Group With Y&R to Form VMLY&R in New Zealand

WPP has announced the merging of the Assignment Group with Y&R creating a New Zealand arm to its global business VMLY&R.

When Your Lifestyle Literally Goes to Your Head – New Campaign Spot for Hahn Beer

Be it a soccer ball, a television, a boxing glove, dammit, this guy leads a full life and he turns to a tasty beverage of rice-based beer when it's time to party.

Los Angeles-Based Hawthorne Opens Office in Hong Kong

LA-based performance marketing agency Hawthorne has expanded into Asia with the opening of a Hong Kong office. 

Mother Opens in Shanghai with Creative Husband and Wife Duo Winson and Wanshi

Adding to its offices in London, New York, and Los Angeles, Mother has opened its doors in Shanghai

Bata Launches New Campaign Spot With Kriti Sanon

"The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes." 

How To Help Your Agency NOT Win That Advertising Award

Too often agencies are really bad at how they write up their award entry. Given the number of the “We want to win” bucks agencies spend on creative and ROI awards — to fail at the application stage is insanity.

When Your Lifestyle Literally Goes to Your Head – New Campaign Spot for Hahn Beer

Be it a soccer ball, a television, a boxing glove, dammit, this guy leads a full life and he turns to a tasty beverage of rice-based beer when it's time to party.

Bata Launches New Campaign Spot With Kriti Sanon

"The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes." 

Touching Ad Follows Boy Dealing With His Parent’s Separation

Westpac has launched another spot in its "Help" campaign, focusing on an issue many Australians face – separating from a partner, and the troubles it sometimes brings, including financial.

Samsung Sends Photographer Yik Keat to the top of Macau Tower for Galaxy S10 Ad

Keat took the challenge wholeheartedly and scaled the 81-story Macau Tower where he took shots and video with the S10 at 1,109ft where he battled strong winds to keep the camera steady.

Kia Launches Wonderfully Weird Advertisement for Campaign in India

Rather than using the Hyundai-owned Innocean agency for the spot, ‘Magical Inspirations, Stunning Design’, Kia turned to Indian independent agency Sideways Consulting.

Nivea Campaign in India Takes Water Imagery to New Levels

We're namely speaking of the imagery of the model in the ad looking like she's joyfully under attack from some pleasure-inducing water demon.

Doug the Dog – A ‘One Ton Projectile’ That Needs to Wear a Seatbelt

Following 'Ugly in the 90s', 'Station with a View' and 'Mission to Mars', ŠKODA and its agency Rosapark are teaming up again for a big and surprising campaign.

Apple Pitches the Importance of Privacy in New Advertisement

The timing also suggest that Apple is seeking to address its own problems with privacy - namely the huge FaceTime bug that would allow anyone to listen in on calls made through Apple’s platform.

Interviews

Q&A: Marcus Tesoriero – One of the ‘Advertising’ Industry’s Biggest Problems is its Name

Now that the Mad Men days are over, there are thankfully less alcoholics and more women applying for jobs. But most of all, when looking to hire young creatives I look for ambition.

Agency Haps

WPP to Merge Assignment Group With Y&R to Form VMLY&R in New Zealand

WPP has announced the merging of the Assignment Group with Y&R creating a New Zealand arm to its global business VMLY&R.

Los Angeles-Based Hawthorne Opens Office in Hong Kong

LA-based performance marketing agency Hawthorne has expanded into Asia with the opening of a Hong Kong office. 

Mother Opens in Shanghai with Creative Husband and Wife Duo Winson and Wanshi

Adding to its offices in London, New York, and Los Angeles, Mother has opened its doors in Shanghai

Kantar Brings All of its Divisions Under a Single Brand Name

Kantar will consolidate its brands under one name at the beginning of next month with all services to be offered under the Kantar brand name.

APAC Effie Awards 2019 Unveils 131 Finalists to Contend for Metals

131 entries have emerged as finalists and will go on to contend for the limelight at the 2019 APAC Effie Awards.

TBWA Indonesia Launches Disruption Consulting Led by Henry Manampiring

TBWA\Indonesia has launched a new specialist unit dubbed Disruption Consulting, to "solve commercial problems and drive growth for clients."

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Google Terminated 2.3 Billion ‘Bad Ads’ in 2018

Blocking 2.3 billion ads in 2018, Google encountered 28% less bad ads than the previous year, according to an earlier report.

Facebook Deleted 1.5 Million Videos of New Zealand Massacre in First 24 Hours

Facebook said that it is "removing any praise or support for the crime and the shooter or shooters as soon as we're aware."

Instagram’s Popularity With Brands Will Amount to $2 Billion in Revenue This Year Says Analyst

Snap, which is the originator of the "stories" type feature, will see its revenue come in at around $1.5 billion in 2019.

Two Top Executives Leave Facebook – Including Zuckerberg’s Right Hand Man Chris Cox

Cox joined Facebook in 2005 shortly after it launched, and has been referred to as Zuckerberg's right-hand man. Last year, as part of a reorganization Cox was appointed to lead Facebook's "family of apps," including Instagram, WhatsApp and Messenger.

South Korea’s K-Pop Brand Under Fire with Recent Sex Scandals

He was arrested earlier this week during a police raid at the Burning Sun Club Seoul, following allegations that he supplied “drug-addled” women to clients.

One Under 30

One Under 30: Young Creative Spotlight – Thanapol Jiratadaporn, GREYnJ United

This week One Under 30 features Thanapol Jiratadaporn from GREYnJ United in Bangkok - the agency behind one of our favorite ads, "Friendshit".

Insight

How To Help Your Agency NOT Win That Advertising Award

Too often agencies are really bad at how they write up their award entry. Given the number of the “We want to win” bucks agencies spend on creative and ROI awards — to fail at the application stage is insanity.

China Media Trends Report Offers Insights for Marketers and Brands

OMD China has released the 2019 edition of its ongoing research series, "Transcend." Charting business trends in China for marketers.

Shrugging off Troubles, Reebok Launches New Campaign Looking to Win Over Gen Z

Last year, the Adidas pushed back on calls from some shareholders that the German-based Adidas should sell the loss-making Reebok brand.

Ads.txt Isn’t Enough – To Keep Fraud at Bay, Address the Root of the Problem

In reality, fraudsters were able to bypass ads.txt protections by scraping content off legitimate publishers, which were then hosted on websites with fake URLs designed to look deceptively similar to the original.

2 Ads I Like, 1 I Don't

Two Ads I Like and One I Don’t – Niniek Sugiarti

I love watching Superbowl ads because this is when and where all the entertaining and big-budget ads are aired in one large burst. For this year’s Superbowl, I especially enjoyed the Amazon Alexa ad “Not everything makes the cut”.

Two Ads I Like and One I Don’t – Joaquim Laurel

It is not easy to do funny well, and a lot of times we fall into the trap of setting up gags versus finding funny truths.

Two Ads I Like and Also Don’t Like – Matthew Barnes

On the Gillette ad and Colin Kaepernick's Nike work with Nike: "I don’t like them as their intention is to use this debate to sell more shit, to more people, more often."

Two Ads I Like and One I Don’t – Derek Tan

While we found that convincing clients to invest in branded storytelling wasn’t an easy task, we also knew that more and more brands are looking to create story-driven short films as a way to emotionally engage with audiences

Two Ads I Like and One I Don’t – Paul Ho

The challenge in this is not only about how to spread your client’s product or brand, but how to make the work resonate with your audience while not overtly coming across as advertising.

Two Ads I Like and One I Don’t – Guan Hin Tay

If creativity is defined as “the use of imagination or original ideas to create something,” can AI gather data about human creativity to piece it all together and create content that appeals to us?

Ads Outside Asia

Doug the Dog – A ‘One Ton Projectile’ That Needs to Wear a Seatbelt

Following 'Ugly in the 90s', 'Station with a View' and 'Mission to Mars', ŠKODA and its agency Rosapark are teaming up again for a big and surprising campaign.

Apple Pitches the Importance of Privacy in New Advertisement

The timing also suggest that Apple is seeking to address its own problems with privacy - namely the huge FaceTime bug that would allow anyone to listen in on calls made through Apple’s platform.
video

LiMu Emu and Doug Team up in New Campaign from Liberty Insurance

LiMu EMu is joined by Doug to form a fictional dynamic duo who appear in a series of spots; 'The Board', 'Reflection' and ‘Dealership’, to spread the word that Liberty Mutual customizes coverage so you’ll only pay for what you need.

There is No Shortage of Sexual Innuendo in Ikea’s Kama Sutra Ad

They have something for those who like “like to show it all,” a "climber" (bunkbed) for “those who like to be on top”, and "Doggy Style” for people interested in a bedroom that includes a pet bed

Coca-Cola Launches Orange-Vanilla Coke With a 1970s Car Chase

Earlier this month Coca-Cola announced the launch of Orange Vanilla Coke in North America, marking the introduction of the first new flavor for its original drink in more than a decade.