Zenith has been appointed Singapore Tourism Board’s (STB) global media agent for a two period starting on April 1. The agency takes over the account from MEC, which has worked with STB for eight years.
“The travel industry has been the most disrupted through technology. As the ROI agency, we reimagined ROI for Singapore Tourism Board through personalisation as travelers connect to an experience journey,” said Helen Lee, managing director of Zenith Singapore.
Six agencies, including Zenith and MEC, competed for the coveted account. The others were Carat Singapore, IPG Mediabrands Singapore, Mediacom Singapore and OMD Singapore.
“We look forward to working closely with Zenith as an agile and bold agency partner to help us create new possibilities and thrive in today’s dynamic media environment,” said Lynette Pang, STB’s assistant chief executive.
“We are grateful to all agencies who had put in the time and effort to participate in this process, and appreciate all the thoughtful submissions we received. We also thank our incumbent agency MEC for their valuable contributions and dedicated partnership for the past eight years.”