Following a competitive pitch with five other agencies, BBDO Guerrero has been awarded the integrated marketing communications brief for Red Ribbon, one of the largest bakeshop chains in the Philippines.
“We have very exciting plans ahead for Red Ribbon,” said Ned Bandojo, head of marketing at Red Ribbon. “We were extremely impressed with BBDO’s strategic approach and fresh ideas. And look forward to how these can further propel our business.”
Francine Kahn-Gonzalez, managing director of BBDO Guerrero, added: “Shared moments and celebrations are so ingrained in Filipino culture. And Red Ribbon’s cakes and pastries have been a huge part of these for decades. We are thrilled to partner with such a dynamic team to create even more meaningful connections between the brand and our consumers.”
Red Ribbon is owned by Jollibee Foods Corporation and has locations across the Phillipines and in the U.S.