Dongwon foods has a funny new TVC promoting their Gaeseong Shrimp-dumplings, starring popular comedian and television comedy show host Dong-yup Shin. In the 30-second ad created by Innocean, Shin plays a king heralding how the product is “The King of Dumplings”.
As expected, Shin offers up a comedic twist when he looks half-pleased and half-surprised that an enormous crustacean has somehow inserted itself in his rectum.
In Korea, this is not so unusual –as children here are quite fond of the “Dong Shim”, which literally translates to, “Poo Needle”. Imagine all the surprised expat teachers there who experience at school the first time.
It is so ingrained in the culture of youth, that there is even a statue immortalizing it.