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East Asia

Covering the News, Creative Work, Profiles and Insight for businesses and organizations across the East Asia Region.

Chinese Activists Awaiting Trial for Investigating Ivanka Trump Shoe Factories

Three activists detained while investigating Chinese factories that have made shoes for Ivanka Trump's brand have been released on bail awaiting trial, their rights group said on Wednesday.

Samsung’s ‘We Care for the Girl Child’ Ad Focusing on Education for Girls in India Goes Viral

A CSR campaign spot created by Cheil India for Samsung that focuses on education for girls in India has gone viral passing the 80 million views mark on YouTube.

Ogilvy Beijing Taps Andrew Low as Executive Creative Director

Andrew Low is joining Ogilvy Beijing as Executive Creative Director following his resignation from Leo Burnett Malaysia. The announcement comes after the agency added veteran creative Chee Guan Yue to its Shanghai office as Group ECD in April this year.

Edelman Japan Names Amy Naoko Morita as Director of Brand

Edelman Japan has tapped Amy Naoko Morita as its new Director of Brand, Edelman Japan, responsible for strategically guiding the business assist brands rethink their strategies. Morita will report to Ross Rowbury, President and Representative Director, Japan.

WTF is now Simply WT as World Taekwondo Federation Cuts the ‘F’ Out of Their Name

The World Taekwondo Federation (WTF) has taken the deep bow to the power of Internet chat slang cutting the "Federation" out of their name

Interview: Frank Ahrens, Former Hyundai Director of Global PR and Author of ‘Seoul Man’

In 2010, Frank Ahrens, an 18-year veteran of the Washington Post, put his journalistic talents to new use when he took a job in South Korea as the Director of Global PR at Hyundai Motor.

Nike’s ‘My Sole Story’ Wins a Silver and Bronze at Cannes Lions for AKQA Shanghai

In the Cannes Lions Creativity's Digital Craft category, AKQA Shanghai has taken home both a Silver Lion and Bronze Lion for Nike's "My Sole Story" Running: Shanghai Marathon.

A Woman’s Expiry Date? Campaign in East Asia Fights Perception of Women Being Worth Less After 30

SK-II skincare has a new campaign called “The Expiry Date” aimed at consumers in China, Japan, and South Korea.

Air Seoul will Focus on International Routes with no Plans for Domestic Flights

Air Seoul announced that they will focus their business on foreign destinations with no plans to fly any domestic routes in South Korea.

Dentsu Aegis Network and Tencent Holdings in China Sign Global Strategic Partnership Deal

Dentsu Aegis Network has inked a Global Strategic Partnership with China's leading internet companyTencent Holdings Limited to create a new collaboration model and unveil a new era of marketing.

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