Monday, January 23, 2017
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East Asia

Covering the News, Creative Work, Profiles and Insight for businesses and organizations across the East Asia Region.

McDonald’s Releases Imperial Themed Spots for Chinese New Year via Leo Burnett

McDonald's China has released a series of amusing videos making the pitch that, in terms of conveniently available food, people today are leading more comfortable lives than the emperors of ancient China.

Creative Culture vs. Process in South Korea

Korea business consultant Don Southerton offers his insights on South Korea's emerging creative class.

Japan Hotelier Denies Nanjing Massacre – Chinese Call for Boycott of Japan Travel

The furor erupted over books by Toshio Motoya, the president of Tokyo-based hotel which contain his revisionist views and are placed in every room of the company's 400-plus APA Hotels.

Dentsu Names Toshihiro Yamamoto as new President & CEO

Dentsu Inc has named Toshihiro Yamamoto as the Japanese giant's new President & CEO. Mr Yamamoto replaces Tadashi Ishii, who resigned in December following a series of public scandals involving Dentsu.

Mashable Partners with Tencent in China – Extending Reach in Asia

Mashable and Tencent are joining forces to make Mashable news, features and videos available in Chinese across Tencent's extensive digital properties --a huge move for American-based Mashable.

BBDO Beijing Creates Touching Spot for Dove Chinese New Year Campaign

Dove has released their Chinese New Year campaign showcasing a touching reunion story between a daughter and her mother created by BBDO Beijing. The spot generated over 27 million views in just one week.

Publicis One Asia Makes Floriane Tripolino Managing Director for Japan

Publicis One Asia has appointed Floriane Tripolino as Managing Director of Publicis One Japan, which is the integration of 3 different entities: beacon communications, Saatchi and Saatchi, and MSLGROUP

Top Chinese Global Brands for 2017 Released by WPP, Kantar Millward Brown

The top Chinese Brands report also found that in consumers in France, Germany and Spain were more likely to consider going with Chinese brands than consumers in Japan, Britain or America.

Tsingtao and DDB Shanghai Envision the Perfect World of Drone Delivered Beer

Who wants to walk all the way to the bar, much less all the way to the store when you can have drones deliver beer right to your awaiting hands?

Yahoo Japan Refuses Demands that it Rethink Ivory Sales

Dismissing animal rights campaigners' concerns, even though the ivory business contributes a fraction of its sales, Yahoo Japan also argues that so long as no laws are broken people should be able to trade whatever they like on the internet.




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