Monday, January 23, 2017

KFC Uses K-Pop Style Girl Group to Promote Bulgogi Chicken in Vietnam via JWT

KFC in Vietnam has launched a new spot as part of the brand's World Taste Tour. Created by JWT Vietnam.

TBWAGroup Vietnam Promotes Tan Nguyen to Managing Director, Makes other Senior Moves

TBWA\Group in Vietnam promoted Tan "Sunshine" Nguyen to Managing Director from her previous position as Digital Lead and Chief Marketing Officer, while also promoting Tom Guerin to President TBWA\Group Vietnam.

Coke Awards Ki Saigon Creative Duties for Beverage Brands in Vietnam

The first of many, Coca-Cola Tet 2017 campaign is near completion. The agency has brought to life a new positioning and re-invented the iconic Coca-Cola festival packaging for this campaign. The multi-media campaign is slated to hit the market in a few days.

Jeroen Fermie Appointed GM MSLGROUP in Vietnam

Publicis One network's MSLGROUP has named Jeroen Fermie as GM of MSLGROUP Vietnam. Fermie, tasked with running day-to-day operations of a staff of more than 40. Fermie will direct MSLGROUP Vietnam's collaboration with the other Publicis One agencies in Vietnam.

Vietnam’s 333 Beer and Dentsu Create Three Hundred Thirty-Three Beats of Love

Vietnam's biggest beer brand, 333, pronounced in Vietnamese "Ba Ba Ba", has a new campaign aimed at younger drinkers. It's the standard scripting: hero guy and a girl miss each other. Will fate bring them back together?

Interview: Denise Thi, Managing Director at Isobar Vietnam

Once an outsider looking in, with little knowledge of the industry, Denise Thi and the firm she co-founded have emerged as prominent players in the Vietnam ad world.

FrieslandCampina Tries Innovative Approach to Reach Vietnamese Parents

With a third of Vietnamese households including children aged between 0-3, Vietnam is experiencing something of a “baby boom”.

MullenLowe Vietnam Appoints Adrian McNamara ECD from OgilvyOne

MullenLowe Vietnam has appointed Adrian McNamara as Executive Creative Director based out of Ho Chi Minh City. McNamara will replace Carlos Camacho, who left two months ago for China.

Korea’s Emart to Invest $200 Million in Vietnam Expansion

South Korea's largest retailer, E-Mart Co. has inked a deal with Ho Chi Minh City, Vietnam to invest US$200 million as the country's commercial hub.

Dentsu’s Vizeum Expands with New Office in Vietnam

Vizeum, part of Dentsu Aegis Network, has opened an office in Ho Chi Minh, that will be led by Navin Dhanpal, newly appointed Managing Director of Vizeum Vietnam.

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