Monday, February 20, 2017

SOUR Bangkok: New Agency Specializes in Campaigns and Content for Women

"Femininity is viewed as a weakness, but this vulnerability can be leveraged, trapping men to treat women with care. Many such insights may be applied to the work in order to resonate with women."

AdFest Releases Expanded Speaker Lineup

AdFest has revealed more of its line-up of speakers, workshops and events, which reflect its theme ‘20 Years of Diversity’

Q&A: Hakuhodo’s Woon Hoh – ‘To Understand People, you Have to Look at What They Eat’

It’s been six years since Woon Hoh moved to Bangkok as Chief Creative Officer of Hakuhodo Asia Pacific, where he’s on a mission to raise the standards of the network’s regional offices to be on par with Hakuhodo Tokyo.

AdFest Unveils this Year’s ‘Fabulous Four’

Every year, ADFEST invites new directors and assistant directors to write a five-minute short film script inspired by the festival’s theme, which this year is “20 Years of Diversity”.

Adfest Unveils New Lotus Trophy Design

Some of the region’s most respected creative executives helped to choose the winning design for the AdFest Lotus trophy

Pann Lim Joins AdFest panel of Jury Presidents for Design Lotus and Print Craft Lotus

Singapore designer, Pann Lim, has been named to ADFEST 2017’s panel of Jury Presidents, overseeing the Design Lotus and Print Craft Lotus categories. Lim is the Co-Founder and Creative Director of Kinetic Singapore, K+, Holycrap.sg and Rubbish Famzine.

Finch’s Corey Esse to Lead AdFest Film Craft Lotus and New Director Lotus Jury

As Managing Director and Executive Producer at FINCH, Esse is one of the region’s best-known EPs, overseeing FINCH productions in New Zealand and Australia.

Thailand’s Phuket Launches New Destination Brand via QUO

Phuket Hotels Association has unveiled a new take on “Brand Phuket” with an updated brand identity

Leo Burnett China’s Victor Manggunio Joins AdFest as Jury President, Media Lotus & Effective Lotus

AdFest has announced that Victor Manggunio, Chief Creative Officer of Leo Burnett China will join the festival as Jury President, Media Lotus & Effective Lotus.

Scotch Industrial Appoints PHD Thailand to Handle Media Brief

Scotch Industrial has appointed PHD Thailand to handle the media brief for its portfolio of health drinks. The win concludes a five-way pitch that saw Dentsu, GroupM, Starcom and Carat go head to head.

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