Monday, February 20, 2017

The Top Ten Ads in Singapore – YouTube Leaderboard Notes 35% Increase in Watchtime

Google has released its YouTube Ads Leaderboard which charts the second half of 2016, showcasing the top 10 most popular ads in Singapore from July to December 2016.

Interview: ONE Championship’s Chatri Sityodtong on the Explosive Growth of Asia’s Fighting Brand

An interview with ONE Championship founder Chatri Sityodtong on Asia's Fighting Brand, Explosive Growth and a wished for shot at fighting Bruce Lee.

BBDO Asia Makes Samantha Kennedy Regional Business Director for Singapore

She comes to BBDO after 4 years as Chief Operating Officer for global content agency, Evidently where she oversaw operations in Asia, UK, South Africa and Canada.

Romeo & Juliet Gets an Interesting Spin for Valentine’s Day via iris Singapore and Philips

Philips and iris Singapore have put together ‘the world’s first theatrical play directed by light’.

An Interview with Pann Lim – One of Asia’s Most Celebrated Designers

I had nowhere to go except to give design and advertising a try. It was sheer fate and the lack of options that led me there.

Edelman Appoints Celevel Butler as MD for Integrated Brand in Singapore

Edelman has hired Celevel Butler as managing director, Integrated Brand in Singapore, effective immediately.

Tribal Worldwide Singapore Wins Volkswagen Account

Tribal Worldwide Singapore has been appointed integrated creative agency for Volkswagen Group Singapore in a partnership that will see Tribal Worldwide spearheading brand campaigns.

WPP’s Kantar Public Opens Office in Singapore

WPP's Kantar Public has launched in Singapore appointing Sandra Lim as the executive director.

Screw Stress, Eat your Way Out of it, says Ben & Jerry’s Singapore Youth Campaign

One wonders if dear Ben & dear Jerry, or their parent company Unilever, are well served encouraging the youth to eat their way past life's problems.

Hello Kitty Beer? Brand Extension – A Smart Move or Foolish Decision?

One example of a related category would be McDonald’s extending to McCafe (both related to F&B). An unrelated category would be Michelin Tyres to Michelin Guide (the sought after Michelin stars).

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