Monday, January 23, 2017

Marketing in Myanmar: Handling the Copywriting Challenges of a Complex Language

Burmese is totally different from English and other Western languages, so certain words and concepts that seem normal in English are very difficult to express in Myanmar. The same is true of many Burmese words and phrases in English.

UOB Film via BBC Storyworks, Shows how Bank Brought light to 5 Million People in Myanmar

Singapore banking group UOB has launched a short film produced by BBC Storyworks that shows how a town in Myanmar is helped by the construction of a power plant.

Havas Riverorchid Appoints Adeel Ahmed as Media Director

Havas Riverorchid has appointed Adeel Ahmed as its media director in Myanmar. He will be reporting to the CEO of Havas Riverorchid Myanmar and will be...

Marketing in Myanmar – The Challenge and Opportunity for Building your Brand

Doing business in Myanmar. A country that was closed off for so long presents stark challenges to companies trying to expand into it, and that’s especially true in marketing.

Myanmar Launches its First Ad Agency Association

The Advertising Agencies Association of Myanmar, or the AAAM, has officially launched with an eye on developing the country’s estimated $US200m ad market.

Myanmar Beer – Fighting the Foreign Invasion

The local favorite Myanmar Beer still controls much of the market, but a flood of foreign beers are tapping into a consumer base thirsty for new choices.

Ogilvy & Mather Myanmar Makes Guy Winston Executive Creative Director

Ogilvy & Mather Myanmar has named industry veteran Guy Winston as Executive Creative Director to develop and lead creative standards in the country.

Aung San Suu Kyi Sharply Criticizes Myanmar Industry Regulations

"As far as we understand, it was the fifth similar incident this year," Suu Kyi told Radio Free Asia. "This sort of accident is common just because there is no rule of law.

Norway’s Telenor Battling it out for a Piece of Myanmar’s Telco Market

Myanmar's untapped telephone market is the battleground for two international telecom provider duking it out for a slice of mobile market. Norway's Telenor.

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