Sunday, January 22, 2017

Q&A: Ujaya Shakya on Branding and Advertising to Nepal’s Evolving Consumer Class

Ujaya Shakya talks about trends for doing business in Nepal, efforts to convince local businesses on the benefits of branding, and growing opportunities for global marketers.

Asian Paints in Nepal – Happiness is Having a Best Friend Campaign

The idea of the campaign is to present Asian paints as a caring friend so that it could connect more with the consumers and guide them on each step of the painting process for their homes.

Nepal’s ‘Set Wet Style Star 2073’ Campaign

Set Wet recently put on the biggest ever-styling event in Nepal to connect with the youth through style. Their inspiration came from the basic insight of the “Importance of Grooming”.

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