Monday, January 23, 2017

Mullen Lintas Mumbai Launches ‘Men don’t Notice’ Campaign for Bajaj Nomarks

Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.

Indian Consumers Twice as Likely to Make a Purchase after Watching Video Ads

The numbers show that after watching video ads, purchase intent among Indian audiences is the highest in the world at 69%. By comparison, that's more than double the UK rate of 30%.

India Consumers Remain Most Optimistic in Asia Pacific Region

India did have a slight dip of 2.4 points down to 95.3 in overall consumer confidence, but still remained tops in the Asia-Pacific region as the most optimistic market.

Only India and Japan Make Top 20 Most Awarded Countries – BBDO Tops List Again

BDO is again the world's most awarded network according to The Directory Big Won Rankings 2016.

Usha Appoints Jayati Singh as VP of Marketing for Two Categories

Usha International, has appointed Jayati Singh as vice-president of marketing for cooking appliances and sewing machines. Singh will manage end-to-end marketing, product roadmap and portfolio development for the two categories.

Alibaba’s 9Apps Partners with Gameloft to Distribute Games in India

Alibaba Group's 9Apps will partner with digital and social game publisher Gameloft, India’s most widely-used third-party Android app store, to distribute games in India. 9Apps is...

Club Mahindra’s New Campaign Emphasizes Family Bonding During Holidays

FCB Interface India has created a new campaign for Club Mahindra, emphasizing the need for need for a real holiday and the joy of creating unforgettable experiences and memories.

Campaign Confronts Societal Judgment, tells Indian Women ‘Be Confident’

The video begins with people checking out a girl walking along the street wearing a short skirt followed the next scene where the girl is advised to cover herself with a ‘dupatta’ as the voiceover says - “Sunoh, issey dupattapehnao”.

Cheil Worldwide Taps Nishi Suri as CEO for Southwest Asia

Cheil Worldwide has appointed Nishi Suri as its Chief Operating Officer for South West Asia effective from January 2017. Suri will be based in Gurugram overseeing the company's operations whilst driving new business growth and strategies.

Parineeti Chopra in Bajaj Almond Drop Spot via Mullen Lintas Mumbai

Mullen Lintas Mumbai launches a new TV advertisement to promotes Bajaj Almond Drop hair oil using the modern day stresses and worries.




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