Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.
The numbers show that after watching video ads, purchase intent among Indian audiences is the highest in the world at 69%. By comparison, that's more than double the UK rate of 30%.
India did have a slight dip of 2.4 points down to 95.3 in overall consumer confidence, but still remained tops in the Asia-Pacific region as the most optimistic market.
BDO is again the world's most awarded network according to The Directory Big Won Rankings 2016.
Shehryar Baig has joined Silkbank as its new lead for Corporate & Internal Communications. As an account director for J. Walter Thompson since 2014, Shehryar Baig managed...
Usha International, has appointed Jayati Singh as vice-president of marketing for cooking appliances and sewing machines. Singh will manage end-to-end marketing, product roadmap and portfolio development for the two categories.
Three years of loyalty have paid off for Ayeza Sumsam, named today as the brand activation manager for the skin healthcare portfolio for GlaxoSmithKline's...