Monday, January 23, 2017
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South Asia

Covering the News, Creative Work, Profiles and Insight for businesses and organizations across the South Asia Region.

Mullen Lintas Mumbai Launches ‘Men don’t Notice’ Campaign for Bajaj Nomarks

Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.

Indian Consumers Twice as Likely to Make a Purchase after Watching Video Ads

The numbers show that after watching video ads, purchase intent among Indian audiences is the highest in the world at 69%. By comparison, that's more than double the UK rate of 30%.

India Consumers Remain Most Optimistic in Asia Pacific Region

India did have a slight dip of 2.4 points down to 95.3 in overall consumer confidence, but still remained tops in the Asia-Pacific region as the most optimistic market.

Only India and Japan Make Top 20 Most Awarded Countries – BBDO Tops List Again

BDO is again the world's most awarded network according to The Directory Big Won Rankings 2016.

Silkbank Hires J. Walter Thompson’s Shehryar Baig in Communications

Shehryar Baig has joined Silkbank as its new lead for Corporate & Internal Communications. As an account director for J. Walter Thompson since 2014, Shehryar Baig managed...

2016 was a year of 120% Growth for foodpanda

2016 has been a year of exponential growth for foodpanda where they continued to crown the Google and Apple Play Store as No. 1 mobile app in Food & Drink category.

Usha Appoints Jayati Singh as VP of Marketing for Two Categories

Usha International, has appointed Jayati Singh as vice-president of marketing for cooking appliances and sewing machines. Singh will manage end-to-end marketing, product roadmap and portfolio development for the two categories.

GlaxoSmithKline Shifts Ayeza Sumsam to Brand Activation

Three years of loyalty have paid off for Ayeza Sumsam, named today as the brand activation manager for the skin healthcare portfolio for GlaxoSmithKline's...

TCS Courier Hires Forrun’s Faizan Laghari as CDO

Just a few months from the second anniversary of his ArpaTech incubated start-up Forrun, founder & CEO Faizan Laghari has resigned to join TCS...

TPL Holdings Names Aaqib Syed as CMO

Aaqib Syed has joined TPL Holdings as its Group Head for Marketing, Communications & Corporate Social Responsibility. The role was previously held by Khalid Wyne. Aaqib Syed...

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