Monday, January 23, 2017

Reversal of Female Stereotypes is Focus of Campaign by Pegavision and JWT Taipei

Last year, contact lens maker Pegavision and J. Walter Thompson Taipei put together an interesting campaign focusing on a reversal of female stereotypes.

Eye-controlled Film Looks to Shed Stereotypes of Women via J. Walter Thompson Taipei

While Taiwan elected its first female president this year and more than half of women in Taiwan work outside the home, many still feel constrained by traditional views of marriage and of their roles as wives and mothers says J. Walter Thompson Taipei.

Carat Taiwan Elevates Y.C. Chu to Vice Chairman, Joanne Liu Promoted to Managing Director

Carat Taiwan has announced the promotion of Y.C. Chu to Vice Chairman while current General Manager, Joanne Liu has been promoted to Managing Director. Y.C. Chu will provide operational and strategic guidance while Liu will assume responsibility for driving integrated services and long-term business development.

Dentsu Taiwan Scores with Award Winning Short Film for The Glenlivet

A short film created by Dentsu Taiwan for The Glenlivet, has picked up several major awards recently --and deservedly so. The portrayal of the core brand message is in line with The Glenlivet's positioning as "the single malt that started it all", and it's "unchanging spirit."

AdAsia Opens Taiwan Office – Looking Towards Greater China Expansion

AdAsia Holdings has announced the launch of a Taiwan office, making it the fifth market the ad-tech firm has entered since launching a short eight months ago.

How to Survive a Zombie Apocalypse

A lot of people missed this Zombie ad --perhaps the Halloween hoopla or it was vastly under promoted by Asus ZenFone 3 created by Taipei ad agency, Be Lucky.

MediaCom hires Melinda Chen as General Manager in Taiwan

GroupM media agency Mediacom has appointed Melinda Chen as the new GM in Taiwan as previous MD Noah Chu leaves the agency after five years at the helm. Chen will report to regional CEO Mark Heap.

Taiwan’s Jay Chou Joins Shark Fin Fight: ‘When the Buying Stops, the Killing Can Too’

Jay Chou, has joined forces with animal welfare charity group WildAid for a campaign to combat the shark fin industry --an industry increasingly under attack across Asia.

Kim Jong Un Riding a Peasant for Taiwan Tea Company Leads to Western Expansion Plan

Taiwan tea company might have been pushing the line with their ad featuring North Korea's Kim Jong Un literally riding on the back of a peasant.

Apple Rebuffed by Taiwan Suppliers on Lower Price Demands for iPhone 7

Apple asked suppliers Taiwan Semiconductor Manufacturing Company (TSMC), Largan Precision and others that they reduce supply costs by as much as 20 per cent.

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