Last year, contact lens maker Pegavision and J. Walter Thompson Taipei put together an interesting campaign focusing on a reversal of female stereotypes.
While Taiwan elected its first female president this year and more than half of women in Taiwan work outside the home, many still feel constrained by traditional views of marriage and of their roles as wives and mothers says J. Walter Thompson Taipei.
Carat Taiwan has announced the promotion of Y.C. Chu to Vice Chairman while current General Manager, Joanne Liu has been promoted to Managing Director. Y.C. Chu will provide operational and strategic guidance while Liu will assume responsibility for driving integrated services and long-term business development.
A short film created by Dentsu Taiwan for The Glenlivet, has picked up several major awards recently --and deservedly so. The portrayal of the core brand message is in line with The Glenlivet's positioning as "the single malt that started it all", and it's "unchanging spirit."
AdAsia Holdings has announced the launch of a Taiwan office, making it the fifth market the ad-tech firm has entered since launching a short eight months ago.
GroupM media agency Mediacom has appointed Melinda Chen as the new GM in Taiwan as previous MD Noah Chu leaves the agency after five years at the helm. Chen will report to regional CEO Mark Heap.
Jay Chou, has joined forces with animal welfare charity group WildAid for a campaign to combat the shark fin industry --an industry increasingly under attack across Asia.
Taiwan tea company might have been pushing the line with their ad featuring North Korea's Kim Jong Un literally riding on the back of a peasant.
Apple asked suppliers Taiwan Semiconductor Manufacturing Company (TSMC), Largan Precision and others that they reduce supply costs by as much as 20 per cent.