Monday, February 20, 2017

U.S. Copyright Infringement Priority List calls out China, Taiwan, India, and Vietnam

China, Taiwan, India, and Vietnam have been put up as candidates for placement on the United States copyright infringement priority watchlist.

Wunderman Boosts Senior Management Team in Taiwan

Wunderman has appointed, Jill Chang, as the Managing Director, and promoted Eliza Tsai to Deputy General Manager of their Taiwan office to lead the agency through its next phase of expansion.

Uber Steps Up Fight in Taiwan – Will Suspend Service February 10th

Uber operates in Taiwan as an internet-based technology platform rather than as a transportation company, which its opponents and Taiwanese authorities have said is a misrepresentation of its service.

Reversal of Female Stereotypes is Focus of Campaign by Pegavision and JWT Taipei

Last year, contact lens maker Pegavision and J. Walter Thompson Taipei put together an interesting campaign focusing on a reversal of female stereotypes.

Eye-controlled Film Looks to Shed Stereotypes of Women via J. Walter Thompson Taipei

While Taiwan elected its first female president this year and more than half of women in Taiwan work outside the home, many still feel constrained by traditional views of marriage and of their roles as wives and mothers says J. Walter Thompson Taipei.

Carat Taiwan Elevates Y.C. Chu to Vice Chairman, Joanne Liu Promoted to Managing Director

Carat Taiwan has announced the promotion of Y.C. Chu to Vice Chairman while current General Manager, Joanne Liu has been promoted to Managing Director. Y.C. Chu will provide operational and strategic guidance while Liu will assume responsibility for driving integrated services and long-term business development.

Dentsu Taiwan Scores with Award Winning Short Film for The Glenlivet

A short film created by Dentsu Taiwan for The Glenlivet, has picked up several major awards recently --and deservedly so. The portrayal of the core brand message is in line with The Glenlivet's positioning as "the single malt that started it all", and it's "unchanging spirit."

AdAsia Opens Taiwan Office – Looking Towards Greater China Expansion

AdAsia Holdings has announced the launch of a Taiwan office, making it the fifth market the ad-tech firm has entered since launching a short eight months ago.

How to Survive a Zombie Apocalypse

A lot of people missed this Zombie ad --perhaps the Halloween hoopla or it was vastly under promoted by Asus ZenFone 3 created by Taipei ad agency, Be Lucky.

MediaCom hires Melinda Chen as General Manager in Taiwan

GroupM media agency Mediacom has appointed Melinda Chen as the new GM in Taiwan as previous MD Noah Chu leaves the agency after five years at the helm. Chen will report to regional CEO Mark Heap.

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