Monday, January 23, 2017

Creative Culture vs. Process in South Korea

Korea business consultant Don Southerton offers his insights on South Korea's emerging creative class.

Samsung Head Issued Arrest Warrant by South Korean Prosecutors

Samsung Group chief Jay Y. Lee was questioned for 22 straight hours last week as investigators probed a corruption scandal that resulted in parliament impeaching Park last month.

Burger King Uses Subway Shelves to Create an illusion that Riders are Under a Grill

Burger King has made interesting use of the subway luggage shelves to create an optical illusion that they are actually grills as part of a campaign created by Cheil Seoul.

Interview: Hyundai Brand Strategy Director Minsoo Kim on Hyundai’s rise and the Road Ahead

Hyundai Brand Strategy Director, Minsoo Kim, joined the company back in 1993 when it was barely a blip on consumer's radar.

Samsung Head says ‘Very Sorry to the South Korean People’ Over Scandal

Parliament impeached Park over allegations she allowed a friend, Choi Soon-sil, to exert inappropriate influence over state affairs.

Tylenol’s ‘Headache Chicken’ is Some Clever Ad Work By Innored in Seoul

Even though Tylenol dominates the headache medication market in South Korea, many Korean consumers still choose to not take anything at all to relieve their headaches.

Q&A: Cheil Worldwide’s Wain Choi on Korean Advertising, Celebs in Ads and ‘Pure Ideas’

Cheil Worldwide’s Senior VP and CCO, Wain Choi is on a mission to steer Korean agencies away from celebrity-driven advertising towards “pure ideas”.

Rogue One Doesn’t Really Impress South Korean Audiences

Walt Disney Korea, which now owns the franchise, made efforts to address this by branding Rogue One as a story that anyone could enjoy without having prior knowledge of the series.

Korea’s PostVisual Creates VR Love Story Starring Lee Min-Ho for innisfree

Korean beauty brand innisfree has released a virtual reality film produced by creative agency PostVisual that lets you go on a date with Korean actor Lee Min-Ho.

Pizza Hut Fined in Korea by Antitrust Regulator over Fees

South Korea's anti-trust regulator has fined Pizza Hut US$437,000 for "unfair business practice against local outlets," reports Yonhap News.

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