Samsung’s ‘We Care for the Girl Child’ Ad Focusing on Education for Girls in India Goes Viral

A CSR campaign spot created by Cheil India for Samsung that focuses on education for girls in India has gone viral passing the 80 million views mark on YouTube.

WTF is now Simply WT as World Taekwondo Federation Cuts the ‘F’ Out of Their Name

The World Taekwondo Federation (WTF) has taken the deep bow to the power of Internet chat slang cutting the "Federation" out of their name

Interview: Frank Ahrens, Former Hyundai Director of Global PR and Author of ‘Seoul Man’

In 2010, Frank Ahrens, an 18-year veteran of the Washington Post, put his journalistic talents to new use when he took a job in South Korea as the Director of Global PR at Hyundai Motor.

A Woman’s Expiry Date? Campaign in East Asia Fights Perception of Women Being Worth Less After 30

SK-II skincare has a new campaign called “The Expiry Date” aimed at consumers in China, Japan, and South Korea.

Air Seoul will Focus on International Routes with no Plans for Domestic Flights

Air Seoul announced that they will focus their business on foreign destinations with no plans to fly any domestic routes in South Korea.

South Korea’s Ad Stars ‘Young Stars’ Competition Draws 115 University Students from 12 Countries to Compete

Ad Stars has announced that 115 university students from 12 countries have been selected to participate in the 2017 Young Stars competition, which runs during Ad Stars 2017in South Korea from 24th to 26th August.

Body Acne Problem? South Korean Cosmetic Firm’s Facebook Campaign Doesn’t Hold Back at All

Korean cosmetic company's Facebook campaign for body acne might be a little more graphic than what some people might want to see in their Facebook feed.

Clemson-Alabama Misbranded Morph T-Shirt Spotted in South Korea

An interesting typo spotted on a T-shirt in South Korea. It involves two college rivals, Clemson Tigers and Alabama's Crimson Tide.

Korean Advertising and Media Industry Seeing Recovery on Improved Business Sentiment

Following a year of political uncertainties and economic slowdown the South Korean advertising industry is expected to recover nicely says a new study from FnGuide.

MediaMath Continues Asia Expansion with Launch in South Korea

Programmatic marketing solutions company MediaMath has launched operations in South Korea.

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