Monday, February 20, 2017

Dentsu Sports Secures Ajinomoto as first Non-ASEAN Sponsor for Para ASEAN Games

The deal with the Japanese corporation marks Kuala Lumpur 2017’s first sponsor beyond ASEAN as Japan and Malaysia commemorate 60 years of bilateral diplomacy this year.

Sony Pictures Launches Branding Division led by Jeffrey Godsick

Jeffrey Godsick has been tapped to head Sony Pictures Entertainment newly formed brand management division as part of a move to build “long-term branding initiatives” for Sony's franchise films.

Japan and Korea Score Well in ‘Best Cars for the Money’ Report

Kia models tend to have lower starting prices. What may surprise car shoppers, however, is that they also provide high levels of comfort and refinement.

Mobile Strike Commercials in Japan – A Battle for Gender Supremacy

Japan business is largely a man's domain. So, it's nice to see Mobile Strike come out with an ad campaign that shows the ladies kicking some ass.

Korea to ban Lotte’s Xylitol Gum from Advertising ‘Cavity Prevention’

Lotte's Xylitol, a popular chewing gum brand in South Korea and Japan, that contains xylitol a "tooth friendly" sweetener, will soon be banned from marketing itself for “cavity prevention” in South Korea.

Trump: We are ‘A bunch of Dummies’ on China, Japan Currency Devaluations

You look at what China's doing, you look at what Japan has done over the years. They play the money market, they play the devaluation market and we sit there like a bunch of dummies."

Apple Surpassed by Google as World’s Most Valuable Brand Says Report

Apple has struggled to maintain its technological advantage, with new iterations of the iPhone delivering diminishing returns, while the Chinese market is now crowded with local competitors

The IAB Partners with the Japan Interactive Advertising Association

The news comes after the Japanese ad industry has been rocked by a series of controversy, including the highly-publicized scandal involving Japanese ad giant, Dentsu.

Volkswagen Dethrones Toyota’s Four Year Reign as Top-Selling Automaker Worldwide

Toyota Motor Corp's four-year run as the world's top-selling automaker has ended as the Japanese company said on Monday its global sales for 2016 fell short of Volkswagen AG's.

Japanese Graffiti Artist Targets Trump and the Klan

The stickers show a figure resembling Donald Trump standing between figures in white capes, which symbolize members of the white supremacist group Ku Klux Klan


Get More Brand

Delivered to your Inbox