Monday, January 23, 2017

McDonald’s Releases Imperial Themed Spots for Chinese New Year via Leo Burnett

McDonald's China has released a series of amusing videos making the pitch that, in terms of conveniently available food, people today are leading more comfortable lives than the emperors of ancient China.

Japan Hotelier Denies Nanjing Massacre – Chinese Call for Boycott of Japan Travel

The furor erupted over books by Toshio Motoya, the president of Tokyo-based hotel which contain his revisionist views and are placed in every room of the company's 400-plus APA Hotels.

Mashable Partners with Tencent in China – Extending Reach in Asia

Mashable and Tencent are joining forces to make Mashable news, features and videos available in Chinese across Tencent's extensive digital properties --a huge move for American-based Mashable.

BBDO Beijing Creates Touching Spot for Dove Chinese New Year Campaign

Dove has released their Chinese New Year campaign showcasing a touching reunion story between a daughter and her mother created by BBDO Beijing. The spot generated over 27 million views in just one week.

Top Chinese Global Brands for 2017 Released by WPP, Kantar Millward Brown

The top Chinese Brands report also found that in consumers in France, Germany and Spain were more likely to consider going with Chinese brands than consumers in Japan, Britain or America.

Tsingtao and DDB Shanghai Envision the Perfect World of Drone Delivered Beer

Who wants to walk all the way to the bar, much less all the way to the store when you can have drones deliver beer right to your awaiting hands?

Adidas Rolls Out Cool Nonconformist Ad in China Created by 72andSunny

In its first campaign for Adidas in China 72andSunny, which scored the global account back in 2015, has put together a great spot that encourages individuality in a world of conformity.

Interview: Warren Wang, Interbrand China CEO on the State of Branding in China

Branding in Asia recently caught up with Wang to talk about the state of branding in China --the opportunities, the challenges and how brands there might develop faster than their predecessors.

McDonald’s Calls on People to Rediscover the Magic of CNY via DDB Group

McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year.

Tesla Battles the Trend for Cheap, Locally-branded Electric Vehicles in China

China's cocktail of pro-electric policies is a challenge for global automakers, as foreign manufacturers can access subsidies only via joint ventures with local partners




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