McDonald's China has released a series of amusing videos making the pitch that, in terms of conveniently available food, people today are leading more comfortable lives than the emperors of ancient China.
The furor erupted over books by Toshio Motoya, the president of Tokyo-based hotel which contain his revisionist views and are placed in every room of the company's 400-plus APA Hotels.
Mashable and Tencent are joining forces to make Mashable news, features and videos available in Chinese across Tencent's extensive digital properties --a huge move for American-based Mashable.
Dove has released their Chinese New Year campaign showcasing a touching reunion story between a daughter and her mother created by BBDO Beijing. The spot generated over 27 million views in just one week.
The top Chinese Brands report also found that in consumers in France, Germany and Spain were more likely to consider going with Chinese brands than consumers in Japan, Britain or America.
Who wants to walk all the way to the bar, much less all the way to the store when you can have drones deliver beer right to your awaiting hands?
In its first campaign for Adidas in China 72andSunny, which scored the global account back in 2015, has put together a great spot that encourages individuality in a world of conformity.
Branding in Asia recently caught up with Wang to talk about the state of branding in China --the opportunities, the challenges and how brands there might develop faster than their predecessors.
McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year.
China's cocktail of pro-electric policies is a challenge for global automakers, as foreign manufacturers can access subsidies only via joint ventures with local partners