Monday, February 20, 2017

U.S. Copyright Infringement Priority List calls out China, Taiwan, India, and Vietnam

China, Taiwan, India, and Vietnam have been put up as candidates for placement on the United States copyright infringement priority watchlist.

SoupDaren Peels Back the Flavor for Print Campaign in China via McGarryBowen

mcgarrybown, Shanghai has created a new print campaign for SoupDaren Cup Noodles, with the tagline "Authentic taste" that takes aim at that perception. You can almost smell the flavorful steam rising up from the peeled back pot lid.

Sonic Sweetener? Interesting Campaign in Chinese Cafe to Reduce Sugar Consumption

Trying to cut down on your sugar? Perhaps new tech from Scientists at Oxford University studying whether the sound of different types of music affects the way food tastes have a possible solution.

J. Walter Thompson Appoints Janet Dai Managing Director of Beijing

J. Walter Thompson China appointed Janet Dai, as Managing Director of the network’s Beijing agency effective March 8. Dai succeeds previous MD, Jeffrey Yu.

China Finally Gives Trump 10-Year Trademark on his Name After Long Fight

The sudden turn in Trump's favor comes as somewhat of a surprise win for the U.S. president after a decade of failing to secure the rights to use his name from a man named Dong Wei who already owned it.

Trends and Tips for Mobile Marketing to China’s Trillion Dollar Tourists

Spending by Chinese tourist is fast-approaching US$1 trillion. Fuelled by a desire for great experiences, comfortable accommodation, and fine dining.

The Hoffman Agency Taps Jason Cao as GM for China

The Hoffman Agency has tapped Jason Cao to lead its China operations as general manager. Cao will be responsible for overseeing the operations of Beijing and Shanghai. The independent PR agency currently comprises nine offices in the US and in Asia.

China’s Bank Brand Values Exceed American Banks for First Time, says Report

The combination of domestic loyalty and rapidly improving international recognition has resulted in formidable brand equity and brand value results for China’s banks.

Isobar Promotes Tim Doherty to APAC Chief Creative Officer

Prior to Isobar, Doherty worked at FCB Shanghai and New York, as well as Ogilvy New York. He is an award-winning creative, having won metal at major industry award shows

Trump: We are ‘A bunch of Dummies’ on China, Japan Currency Devaluations

You look at what China's doing, you look at what Japan has done over the years. They play the money market, they play the devaluation market and we sit there like a bunch of dummies."

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