Monday, February 20, 2017

Is your Marketing Strategy Ignoring these Important Content Elements?

There’s an enormous amount of content out there so understanding what will make your piece a priority to your audience is incredibly important.

What is the Most Expensive Domain Name Ever?

The most expensive URLs of all time from a study of 500 domains. Here are the top 5, ranked in order of price, with details on the industry, the buyers, and the number of backlinks.

Trends and Tips for Mobile Marketing to China’s Trillion Dollar Tourists

Spending by Chinese tourist is fast-approaching US$1 trillion. Fuelled by a desire for great experiences, comfortable accommodation, and fine dining.

Inside Look: South Korea – Market Entry and Barriers

Sadly the success rate for Korean firms entering overseas markets is poor—even with the support of highly dedicated Korean government agencies such as KOTRA.

Inside Look: Why Blue is Such a Popular Color for App Icons

There’s a very simple reason corporate branding teams have the blues. The primary color is the most common favorite color across cultures, genders, and ages, making it attractive to brands looking to appeal to a wide audience.

Letgo’s ‘Commercializer’ Turns Your Classified Listing into a Big-Budget Ad

These days you don’t have to be a big name brand with a big bankroll to create an impressive ad campaign spot. Actually, you don’t even need a production budget at all.

Trump: We are ‘A bunch of Dummies’ on China, Japan Currency Devaluations

You look at what China's doing, you look at what Japan has done over the years. They play the money market, they play the devaluation market and we sit there like a bunch of dummies."

Creative Culture vs. Process in South Korea

Korea business consultant Don Southerton offers his insights on South Korea's emerging creative class.

Asian Strategy Report Looks at Effective Marketing Trends in 2017

With Asia's economic slowdown creating uncertainty in many countries across the region, campaign budgets continue to shrink forcing brands to think creatively and do more with less.

North Koreans Eating American BBQ Video Offers Interesting Insights

The food is actually more of a setup for some interesting discussion and insights about the difference between North Korea and the outside world --with the escapees giving their take on life north and south of the DMZ.

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