There’s an enormous amount of content out there so understanding what will make your piece a priority to your audience is incredibly important.
Spending by Chinese tourist is fast-approaching US$1 trillion. Fuelled by a desire for great experiences, comfortable accommodation, and fine dining.
Sadly the success rate for Korean firms entering overseas markets is poor—even with the support of highly dedicated Korean government agencies such as KOTRA.
There’s a very simple reason corporate branding teams have the blues. The primary color is the most common favorite color across cultures, genders, and ages, making it attractive to brands looking to appeal to a wide audience.
These days you don’t have to be a big name brand with a big bankroll to create an impressive ad campaign spot. Actually, you don’t even need a production budget at all.
You look at what China's doing, you look at what Japan has done over the years. They play the money market, they play the devaluation market and we sit there like a bunch of dummies."
With Asia's economic slowdown creating uncertainty in many countries across the region, campaign budgets continue to shrink forcing brands to think creatively and do more with less.
The food is actually more of a setup for some interesting discussion and insights about the difference between North Korea and the outside world --with the escapees giving their take on life north and south of the DMZ.