Monday, February 20, 2017
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Offering analysis, opinion and insight on businesses and organizations across all of Asia.

The Top 10 Most Valuable Auto Brands in the World

Brand Finance has released its annual report ranking the world’s most value automobile brands based on it's “Royalty Relief approach” that estimates likely future sales.

4 Developments in the Business of Social Media to Keep an Eye On

A lot has changed this quarter in the world of social media but here are four that we think deserve attention as we venture off into 2017 and what social strategies are to come this year.

Is your Marketing Strategy Ignoring these Important Content Elements?

There’s an enormous amount of content out there so understanding what will make your piece a priority to your audience is incredibly important.

Analysis and Insight: Are South Korean Companies Really ‘Globalized?’

I have often been frustrated with Korean corporate culture, leadership and talent management. In my view, no other country in the world comes close...

What is the Most Expensive Domain Name Ever?

The most expensive URLs of all time from a study of 500 domains. Here are the top 5, ranked in order of price, with details on the industry, the buyers, and the number of backlinks.

Six Asian Firms Make Global Top 50 Most Innovative Companies List

Apple, Google, Tesla, and Microsoft sit atop the list of most innovative companies according to The Boston Consulting Group.

Trends and Tips for Mobile Marketing to China’s Trillion Dollar Tourists

Spending by Chinese tourist is fast-approaching US$1 trillion. Fuelled by a desire for great experiences, comfortable accommodation, and fine dining.

Here are the Super Bowl’s Most Engaging Brands on Twitter and Some of their Tweets

Pepsi, T-Mobile and Mr. Clean are at the top of the most mentioned brands on Twitter during this year's live telecast of Super Bowl.

Inside Look: South Korea – Market Entry and Barriers

Sadly the success rate for Korean firms entering overseas markets is poor—even with the support of highly dedicated Korean government agencies such as KOTRA.

The Path of Experience: Five Ways to Capture the Valentine’s Day Dollar

Experience-driven commerce requires that retailers reimagine what shopping looks like. It’s more about telling a story rather than telling the customer why they should buy the product.


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