The flawless spot - direction, writing, sound design, visual effects, music, VO, editing, acting - is a masterclass of craft.
Online per capita spend in China is close to reaching a peak and there are a few reasons why this is happening," said Matthew Crabbe
Millennials across Australia, China and Japan are looking for unique experiences and activities, delicious food, shopping and a bit of luxury on their vacations.
TV takes up almost two-thirds of media spend in high budget successful brand ad campaigns
Mintel has revealed the key consumer trends set to impact China in 2018.
In South Korea, the percentage of FMCG shopping done via E-Commerce is a hefty 16.6%. In comparison, the United States is only 1.4% and, globally, e-commerce still accounts for a paltry 4.4% of FMCG sales.
Branding in Asia asks industry experts to share two ads they like, and one they are not too crazy about.
Chinese millennials are driving faster growth than expected for global sales of high-end products handbags, shoes and jewelry.
The winning formula for engaging with Indian viewers this recording cycle has been long format ads --with five out of the 10 most-watched ads in the quarter clocking in at over one-minute long.
The Southeast Asia region today is the third largest economy in Asia and the seventh largest in the world, with studies estimating that by 2020, it will boast a USD $3 trillion economy made up of 690 million people.