I’m over advertising. It’s dead. Finished. It has to make people feel something – and do something. If it doesn’t, it’s a waste of resources.
Fritz Grutzner is the President of Brandgarten – a brand strategy firm that he founded in 2005.
There are a lot of passionate opinions about Japanese design. From the beauty and subtlety of the best Japanese anime to the design horrors of most corporate Powerpoint presentations, Japanese design covers a huge range.
This Dream Phone ad makes me shudder when I watch it - all those girls crowded around giggling about 'Steve'.
While overall 64.1 percent of those polled expressed an awareness of Korean food, Japan ranked the lowest at 32.8 percent.
One survey found that 42.4 percent of Korean elementary school students wear makeup, with 43.4 percent of respondents saying they first started wearing it in the fifth grade.
On the user side of things, Cowen's findings were more positive with Snapchat managing to increase user engagement throughout 2017
One reason the free app for Android devices is moving upwards in the ranks is its small size which works better on low-end smartphones. Google Chrome uses 131mb of space while the UC Browser takes up only 31mb.