For the lifetime of automotive branding and marketing, it's largely been all about the "driving experience." What will the future hold when there is no driver?
Google said changes to Chrome were based on user feedback and complaints about disruptive ads. Critics charge that it is self-serving. What are ad blocking initiatives prioritizing?
For brands catering the Chinese tourists, the message is simple: make Chinese mobile payment methods available or risk missing out on sales.
Researchers found that the rhesus macaques chose one brand over another by associating the logos with pictures of the backside of the female monkey in the colony or the face of the dominant male.
The Southeast Asia region today is the third largest economy in Asia and the seventh largest in the world, with studies estimating that by 2020, it will boast a USD $3 trillion economy made up of 690 million people.
Whether its small, medium or large size businesses, more and more brands are looking for ways to resonate with Chinese consumers. But, it’s not the simple proposition that marketers might be hoping for.
Chile the story of tea begins in China, the latest research from global market intelligence agency Mintel reveals that India currently vies with China as the world’s biggest packaged tea* market.
The #MeToo movement has taken hold in South Korea as male figures from the entertainment industry, government and even the priesthood face allegations that they abused their positions.
Asia Pacific marketers are leading the way in the adoption of artificial intelligence and the level of investment in digital skills training when compared to their North American and European counterparts.
So in terms of the impact, the logo will have on visitors to Malaysia, it will be negligible. However, it will help shape perceptions of Malaysia as a country and much of the debate across social media was how embarrassing the logo is for Malaysia.