"Femininity is viewed as a weakness, but this vulnerability can be leveraged, trapping men to treat women with care. Many such insights may be applied to the work in order to resonate with women."
Dentsu has announced that it will merge recently launched B2B agency Band Interprise into Gyro for coverage across the Asia-Pacific region. Band Interprise will now be re-branded as Gyro.
Ad Tech firm AdAsia Holdings, has launched in-feed native ad formats for both desktop and mobile devices the company announced today. The offering will allow publishers and media owners to customize the styling of their in-feed native ad units, including the addition of images and logos, for greater blending into their online properties.
J. Walter Thompson China appointed Janet Dai, as Managing Director of the network’s Beijing agency effective March 8. Dai succeeds previous MD, Jeffrey Yu.
New Zealand adtech startup, Postr, is opening up offices is Singapore and Australia. This follows a recent investment round that allows the brand to expand its footprint in the APAC region.
She comes to BBDO after 4 years as Chief Operating Officer for global content agency, Evidently where she oversaw operations in Asia, UK, South Africa and Canada.
The deal with the Japanese corporation marks Kuala Lumpur 2017’s first sponsor beyond ASEAN as Japan and Malaysia commemorate 60 years of bilateral diplomacy this year.
Jeffrey Godsick has been tapped to head Sony Pictures Entertainment newly formed brand management division as part of a move to build “long-term branding initiatives” for Sony's franchise films.
Edelman has hired Celevel Butler as managing director, Integrated Brand in Singapore, effective immediately.