BBDO Asia has tapped Samantha Kennedy as Regional Business Director for BBDO Singapore. She comes to BBDO after 4 years as Chief Operating Officer for global content agency, Evidently where she oversaw operations in Asia, UK, South Africa and Canada.
Kennedy moved to Singapore in 2015 to help grow the Evidently presence in Asia.
Prior to her role at Evidently she was Managing Director at McCann Enterprise London, and held senior roles at Rapier London, RMG Connect and Creston PLC, where she worked on a myriad of blue chip clients including Unilever, Lloyds, Vodafone, Diageo, eBay and Subway.
“Sam brings an extensive combination of creative, digital and content marketing experience to BBDO Singapore, gained from working on some of the world’s leading brands,” said Jean-Paul Burge, Chairman & CEO BBDO Asia. “She comes with an energy, business acumen and operational excellence that will add significant value to BBDO and our clients.”
Kennedy said, “I’m thrilled to be joining the most awarded creative agency network in Asia, and I’m really looking forward to working alongside such a talented group of people.”