Monday, February 20, 2017

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Agency News

Dentsu Merges B2B agencies Gyro and Band Interprise to Service APAC, the Middle East...

Dentsu has announced that it will merge recently launched B2B agency Band Interprise into Gyro for coverage across the Asia-Pacific region. Band Interprise will now be re-branded as Gyro.

AdAsia Holdings Announces Launch of In-feed Native Ads

Ad Tech firm AdAsia Holdings, has launched in-feed native ad formats for both desktop and mobile devices the company announced today. The offering will allow publishers and media owners to customize the styling of their in-feed native ad units, including the addition of images and logos, for greater blending into their online properties.

J. Walter Thompson Appoints Janet Dai Managing Director of Beijing

J. Walter Thompson China appointed Janet Dai, as Managing Director of the network’s Beijing agency effective March 8. Dai succeeds previous MD, Jeffrey Yu.

New Zealand Adtech Startup Postr Opens Singapore and Australia Offices

New Zealand adtech startup, Postr, is opening up offices is Singapore and Australia. This follows a recent investment round that allows the brand to expand its footprint in the APAC region.

BBDO Asia Makes Samantha Kennedy Regional Business Director for Singapore

She comes to BBDO after 4 years as Chief Operating Officer for global content agency, Evidently where she oversaw operations in Asia, UK, South Africa and Canada.

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Out of Asia

Michael K. Williams Ponders Being Typecast in an Absorbing Short Form Ad for the Atlantic

Michael K. Williams, well known for his powerful role as Omar Little in The Wire is featured playing four roles in a wonderfully brilliant long-form ad for The Atlantic

Sports Illustrated Bikini Issue Back Cover Gets Sexy Twist From Snickers

Nothing says sexy like a guinea pig in a bikini? Amaright?? The Sports Illustrated Swimsuit Issue has returned and Snickers has once again bought the back cover and done some clever work via BBDO New York.

The One Club for Creativity Portfolio Night, Global Review Set for May 24

Recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities all across the globe.
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